Research focus

  • Internationalization of Online Retailers
  • International Marketing

Publications

  • Sinning, Carolina and Bernhard Swoboda (2021), “Effects of E-commerce Firms’ Internationalization Rhythm and Speed on Firm Growth: Do Institutional Distances Play a Role?”, European International Business Academy (EIBA) Conference, Madrid, December 10-12, 2021.
  • Swoboda, Bernhard and Carolina Sinning (2021), "Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations", Management International Review, 61 (4), 563-598 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard und Carolina Sinning (2020), „Internationalisierung - Plattformen als Ticket in neue Märkte,“ eTailment. Das Digital Commerce Magazin von Der Handel (https://etailment.de/news/p/23275), 15.12.2020.
  • Swoboda, Bernhard und Carolina Sinning (2020), „Jenseits der Grenzen zum Erfolg,“ Der Handel, November/Dezember, 28.
  • Swoboda, Bernhard and Carolina Sinning (2020), "How Effects of MNC's Perceived Brand Globalness Differ Across Nations", International Conference on Marketing - from Information to Decision, Cluj-Napoca, November 20, 2020.
  • Swoboda, Bernhard and Carolina Sinning (2020), "How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations", Journal of Business Research, 118 (September), 58-73 (VHB‐JOURQUAL at time of acceptance: B).
  • Bernhard Swoboda und Carolina Sinning (2020), „Internationalisierung – Wachsende Nachfrage und zunehmendes Angebot,“ in HandelsMonitor: Mega-Trends 2030+. Der Handel auf dem Weg in ein neues Zeitalter, Foscht, Thomas, Dirk Morschett, Hanna Schramm-Klein und Bernhard Swoboda (Hrsg.), Frankfurt/Main: Deutscher Fachverlag, 263-291.
  • Sinning, Carolina and Bernhard Swoboda (2020), “The Role of Endorsed Branding of Global Corporate and Global Product Brands for Consumers Across Nations”, Academy of International Business (AIB) Conference, Miami, July 2-6, 2020.
  • Sinning, Carolina and Bernhard Swoboda (2019), “How Effects of MNC’s Perceived Brand Globalness Differ Across Nations”, European International Business Academy (EIBA) Conference, Leeds, December 13-15, 2019. Nominee on the short list for the best conference paper.
  • Sinning, Carolina and Bernhard Swoboda (2019), “How National Culture and Country Development Determine the Effects of Perceived Brand Globalness on Consumer Behavior”, American Marketing Association (AMA) Summer Conference, Chicago, August 9-11, 2019 (VHB‐JOURQUAL at time of conference: D).
  • Sinning, Carolina and Bernhard Swoboda (2019), “How Perceived Brand Globalness Determines Consumer Behaviour Across Nations”, European Marketing Academy (EMAC) Conference Proceedings, Hamburg, May 28-31, 2019 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Carolina Sinning und Johannes Hirschmann (2018), „International Market Development im Online- und Offline-Commerce,“ in Service Business Development: Strategien – Innovationen – Geschäftsmodelle, Band 1, Bruhn, Manfred und Karsten Hadwich (Hrsg.), Wiesbaden: SpringerGabler, 191-227. 

Career

  • Since 2017: Research assistant and PhD student at the Chair for Marketing and Retailing of Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda at Trier University
  • 2017: Master thesis with the topic: "Internationalization of Online-Retailers"
  • 2016-2017: Semester abroad at Universidad de Jaén, Spain
  • 2016-2017: Graduate assistant at the Chair for Marketing and Retailing of Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda at Trier University
  • 2015-2017: Studies of Business Administration, especially Marketing and Retailing, (Master of Science) at Trier University
  • 2014: Internship in the field of Marketing and Communication at Trimble Navigation in Westminster, USA
  • 2014: Semester abroad at Universitat de Valencia, Spain
  • 2014: Internship in the field of Internal and External Communication at ING DiBa in Frankfurt am Main
  • 2013: Internship in the field of Consultancy at Ecovis Barcelona S.A. in Alella, Spain
  • 2012-2015: Studies of Tourism- und Eventmanagement (Bachelor of Arts) at International School of Management in Frankfurt am Main