Academic Conferences and Partners
The Chair for Marketing and Retailing works together with partners from academic and practical fields, at both national and international levels, on theory-supported, empirical research, as well as ambitious academic and practice-oriented topics. At the same time, Professor Swoboda is responsible for the international exchange program at Trier University (Department IV), which comprises a cooperation between at least over 45 European universities. Professor Swoboda is also a part of practitioner organizations, especially in many supranational Associations in the fields of Retailing, Marketing and International Management. The PhD students present their dissertation projects at the corresponding annual conferences.
The following overview is focused on three intimate circles of research networks – beyond partnerships with companies – in three categories:
- Memberships in national and international associations and the already mentioned conferences, Professor Swoboda and his PhD students continue to visit with their own presentations.
- MA’s, MBA’s, and Universities, that are scholarly and/or allow for visiting lectures (by Professor Swoboda and his PhD students).
- Sustainable research cooperations with selected institutions, particularly universities in the German-speaking scope.
Overview of memberships in International Associations and the associated conferences that Professor Swoboda and his PhD students attend:
International Organizations and Conferences
Academy of International Business (AIB)

AIB Annual Meetings
Academy of Marketing Science (AMS)
AMS Annual Conferences and World Marketing Congress
American Collegiate Retailing Association (ACRA)

Three Annual Conferences
American Marketing Association (AMA)

Summer/Winter Educator´s Conference
Association for Consumer Research (ACR)

ACR North American Conference
European Association for Education and Research in Commercial Distribution (EAERCD)
Biannual international Conference
European International Business Academy (EIBA)

Annual Conference
European Marketing Academy (EMAC)

Annual Meeting
Membership in national organizations
Deutscher Hochschulverband

Member
Marketing-Club Trier - Luxemburg

Board, Jury
Verband der Hochschullehrer für BWL e.V.

Chairman of the Scientific Commission International Management
Universities visited (lectures/teaching)
- Alcalá University (ES)
- Aston Business School (GB)
- Babeş-Bolyai University (Cluj-Napoca, RO)
- Clark University (Worcester, US)
- Gabriela Mistral University (Santiago de Chile, CL)
- Justus-Liebig-Universität Gießen (DE)
- National University of Galway (IE)
- Negeri University (Java, ID)
- St. Thomas University (St. Paul, US)
- Universität Graz (A)
- Universität St. Gallen (CH)
- University of California (Berkeley, US)
- University of Shanghai for Science and Technology (CN)
- WWZ, Universität Basel (CH)
- WHU Vallendar (DE)
- Xiamen University School of Management (CN)
















Research cooperations
California State University East Bay (US)

Cesar Maloles III
University of Fribourg (CH)

Chair for International Management
Univ.-Prof. Dr. Dirk Morschett
Virginia Tech (US)

Chair for Marketing
Univ.-Prof. Joseph Sirgy
WU Wien (A)

Institute for Retailing and Marketing
Univ.-Prof. Dr. Peter Schnedlitz
University of Graz (A)

Institute for Marketing
Univ.-Prof. Dr. Thomas Foscht
University of Siegen (DE)

Chair of Marketing
Univ.-Prof. Dr. Hanna Schramm-Klein
University of St. Gallen (CH)

Retail Lab
Univ.-Prof. Dr. Thomas Rudolph