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News & Current Courses
News & Current Courses
Team & Competencies
Team & Competencies
Team & Competencies
Team & Competencies
Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
Nils Fränzel, M.Sc.
Nele Jacobs, M.Sc.
Angelina Klink, M.Sc.
Marius Müller, M.Sc.
Lukas Zimmer, M.Sc.
Secretary: Gerti Weiß-Meerkamp
Student Research Assistant - Laura Heyen
Student Research Assistant - Annika Lutz
Student Research Assistant - Adrian Schütz
Student Research Assistant - Ginan Ali
Former PhD Students
Research
Research
Research
Research
List of Published Articles in Peer-reviewed Journals, as well as List of Publications
Academic Conferences and Partners
Books
Book Series "Retailing and International Marketing"
Bachelor of Science
Bachelor of Science
Bachelor of Science
Bachelor of Science
Marketing Management
Modul "Marketing, Handel und Innovation"
Modul "Käuferverhalten und Marktforschung"
Master of Science
Master of Science
Master of Science
Master of Science
Modul „Retail Management and B2C-Marketing“
Module "International Strategies and Retail Marketing"
Final Theses
Final Theses
University
Faculties and Subjects
Faculty IV
Subjects
Business Administration
AMH
Bachelor of Science
Modul "Käuferverhalten und Marktforschung"
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