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News & Current Courses
News & Current Courses
Team & Competencies
Team & Competencies
Team & Competencies
Team & Competencies
Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
Nils Fränzel, M.Sc.
Nele Jacobs, M.Sc.
Angelina Klink, M.Sc.
Marius Müller, M.Sc.
Lukas Zimmer, M.Sc.
Secretary: Gerti Weiß-Meerkamp
Student Research Assistant - Ginan Ali
Student Research Assistant - Tina Herrig, B.A.
Student Research Assistant - Annika Lutz
Student Research Assistant - Adrian Schütz
Former PhD Students
Research, Partners and Publications
Research, Partners and Publications
Research, Partners and Publications
Research, Partners and Publications
List of Published Articles in Peer-reviewed Journals, as well as List of Publications
Books
Book Series "Retailing and International Marketing"
Academic Conferences and Partners
Bachelor of Science
Bachelor of Science
Bachelor of Science
Bachelor of Science
Marketing Management
Modul "Marketing, Handel und Innovation"
Modul "Käuferverhalten und Marktforschung"
Master of Science
Master of Science
Master of Science
Master of Science
Modul „Retail Management and B2C-Marketing“
Module "International Strategies and Retail Marketing"
Final Theses
Final Theses
University
Faculties and Subjects
Faculty IV
Subjects
Business Administration
AMH
Bachelor of Science
Modul "Käuferverhalten und Marktforschung"
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