Every course up-to-date and a small step.
The sum leads to success!
Our goal in teaching resides in the scientific-based but practical relevant education of necessary empirical-conceptual abilities, as well as the decision competencies for a successful carrier in offline and online retailing corporations and the consumer goods industry, especially those dealing with cross-border operations. Professor Swoboda enjoys teaching and you will learn the empirical-conceptual basis for a further qualifying doctorate and practical management decisions in Strategic Marketing and International Business.
Target groups: The courses of the Chair for Marketing and Retailing focus on students, who are affine toward an university education and see their future career in mainly consumer-oriented businesses (i.e., offline and online retailing corporations, brand manufacturers, logistics and other service firms) or in corresponding supranational organizations, public and private research institutions. But if you expect an applied science-university level of education (only practical projects, seminars and thesis only with and for corporations) then choosing another chair would be advantageous.
Content: The courses of the Bachelor’s and Master’s degree programs give students – besides empirical and methodological instruments and a theoretical foundation – the necessary skills to analyze and deal with important questions in the business environment due to its strong practical orientation (through many examples, cases and empirical studies as well as guest lectures). This provides a theoretically sound and practical relevant study of consumer-oriented business activities. It endows students with a clear educational profile and thus provides the essential requirements for a successful entry into working life.
Degrees: The Chair for Marketing and Retailing offers the following courses:
- three-year Bachelor of Science (in the past the courses “Core Value Chain-Processes“ and unchanged "Marketing Management" as well as with the modules "Marketing, Retailing and Innovation“ and “Consumer Behavior and Marketing Research”, with lectures on offline and online retailing and customer behavior).
- two-year Master of Science (with the specialization “Retailing and International Marketing-Management” including the two modules "Retail Management and B2C-Marketing" and "International Strategies and Retail Marketing").
Professor Swoboda has the vision of an committed and university-level teaching which includes many examples, cases and empirical studies as well as guest lectures. If you expect an applied science-university level of education (only practical projects, seminars and thesis only with and for corporations) then choosing another chair would be advantageous.
Program Structure: The Business Administration programs and most of the modules at Trier University are characterized by an empirical-methodological as well as practical-based philosophy, and an intensive, personal communication between instructors and students. Students develop especially in more practical “study projects” (bachelor) and in “research projects” (Master) in small groups decision-making solutions, give presentations and stay in close contact with professors and the research assistants. The Chair supports students to do an important stay/study abroad, in obtaining scholarships and in the Program for High Potentials (with contacts to managers and corporations). The Chair offers the following course types for bachelor and master studies:
- Lectures: Lectures cover the transfer of knowledge and are primarily offered as a frontal lesson by Professor Swoboda. Mainly, you are provided with a manuscript of charts as well as readings, covering exact references per lecture, mostly originating from own textbooks of the Chair. Students in the master’s degree shape lectures with own presentations and acquire presentation skills as well as additional points for later examination.
- Exercises: Exercises either impart new knowledge or deepen knowledge already given in the lectures. Exercises are held by the research assistants/PhD students of the Chair for Marketing and Retailing. Manuscripts of charts and readings are usual in exercises. Readings are textbooks (Bachelor) and/or own journal papers (Master). Master students are involved in the lectures with own presentations and acquire presentation skills as well as additional points for the later examination.
- Study Project (Bachelor): In the more practical study projects, students work in small groups, consisting of four to five people, over one semester on a practical relevant and scientific-based empirical study. Usually, consumer data or corporations data are used or collected. Relationships within the data are analyzed. Regardless of the possible involvement of a corporations in a study project, the project has an academic, scientific background.
- Research Project (Master): In the research project, students work in small groups, consisting of four to five students, over two semesters on a scientifically relevant empirical study; managerial implications are only one part in that study. Usually, consumer data or corporations data are used or collected, and scientifically hypothesized relationships are formulated. This excellently prepares students for their Master Thesis as well as for a Doctoral Thesis, which is usually the highest level of education and also the best springboard for a top-management career in top corporations.
- Seminars: In the seminars, students work on a practical/empirical paper (mostly dealing with the manager perspective, not a customers perspective), which is presented and discussed in front of the seminar's participants. Seminars are primarily used in the Master program and are usually organized as a two-day event.
- Final Theses: In preparation for the final theses, students usually choose their topic from a list of themes. The proposed topics are closely formulated in conjunction with the Chair's teaching contents. We therefore recommend to study our modules as well as Study/Research Projects. Nevertheless, students may also suggest own topics; however empirical Master Theses are usually. Especially for the Bachelor Theses, the progress of the work is presented in specific colloquiums, which are offered by Professor Swoboda and/or the research assistants.
Students of the Bachelor program and the Master program have further attractive options, which are highly supported by the Chair for Marketing and Retailing:
- International Exchange Program: In the fifth and sixth semester of the Bachelor program, students have the opportunity to study abroad at one of our 45 partner universities in Europe or additional over 20 partner universities on other continents (due to various programs of the international office). A fast and generous acknowledgment of credits earned at the partner universities ensures that your studies at Trier University will not be delayed (based on our long-term experience).
- Foreign Language Program (FFA): In preparation for your study abroad, you have the opportunity to improve your, Business Administration English language skills through the Foreign Language Program (FFA) courses in your third and fourth Bachelor semesters. FFA is additionally an elective course/module in the Bachelor studies. The Chair supports this option, which the faculty - especially the business administration Professors – finance voluntarily.
- High Potentials: For particularly successful, engaged and communicative students of the Bachelor and Master program, the Chair has launched a one-year program with managers from corporations such as Bitburger Brewery, IP RTL Luxemburg, Luxair Airlines, Moccamedia AG, Rewe Group, and SAP SE. At the beginning of each winter semester, personal applications for the program are possible (for more information see here).
Elective courses: Additionally to the own program we recommends courses within the field of business administration which fit in with our program. We especially recommend modules from the following specializations: “Business and Service-Marketing”, “HRM”, or “Entrepreneurship and Innovation Management” in the Master program and the modules “Gründung und Innovation”, “Personalökonomik”, “Arbeit”, “Personal und Organisation” or “Organisationsgestaltung” in the Bachelor program. Students are highly recommended to register for the FFA courses or the exchange program mentioned above.