Every course up-to-date and a small step.
The sum leads to success!

Our goal in teaching is comprised of the knowledge-based, current exchange of essential analytical abilities, and the necessary business and social skills for a successful experience in business, the consumer goods industry, and especially in cross-border functions.  

Target group: The courses of the Chair of marketing and Retailing focus on students, who see their future careers in mainly consumer-oriented business (i.e. Business Management, Trademark-Article Business, Logistics and other service companies/providers), those interested in supranational organizations, or in corresponding public and private law research establishments.

Content: The courses of the Bachelor’s and Master’s degree programs gives students, besides a theoretical foundation and empirical and methodological instruments, the necessary skills to analyze and deal with important questions in the business environment due to its strong practical orientation. The program provides a theoretically sound yet practical study of consumer-oriented business activities. It provides students with a clear educational profile and thus provides the essential prerequisite for a purposeful entrance into a later career.

Degrees:The Chair of Marketing and Retailing is involved in the

  • three-year Bachelor of Science (with the teaching modules "Leistungsprozesse (Business Operations)"and "Marketing Management" as well as with the elective course "Marketing, Retailing and Innovation").
  • two-year Master of Science (with teaching modules to the elective courses "Retail Management and International Branding" and "Supply Chain Management, International Strategies and Retail Marketing").

The Chair of Marketing and Retailing Department of Business and Marketing offers the following programs:

  • A three-year Bachelor of Science (with courses such as "Leistungsprozesse", "Marketing Management", and the modules "Marketing, Handel und Innovation" and "Käuferverhalten und Marktforschung") 
  • A two-year Master of Science (with the modules "Retail Management and International Branding" and "Supply Chain Management, International Strategies and Retail Marketing")

Program Structure: All Business degree programs at Trier University are characterized by an empirical, practical-based, and intensive, personal communication between instructors and students. From the start of the first semester students are encouraged to work in small groups, give presentations, work on practical projects and have close contact to professors and lecturers. The Chair of Marketing and Retailing offers the following course types.

  • Lectures: Lectures cover the transfer of knowledge and are held by Professor Dr. Prof. h.c. Bernhard Swoboda. Basically you are provided with a collcetion of charts as well as readings, that is exact references per lecture, mostly originating from teaching textbooks in which the Chair of Marketing and Retailing is involved.
  • Excercises: Exercises either impart new knowledge or deepen knwoledge already imparted in the lectures. Excercises are held by the staff of the Chair of Marketing and Retailing. Also in the exercises - as in the lectures - collections of charts are available as well as readings for each individual excercise. Readings are based on teaching textbooks (Bachelor) or own studies and journal papers (Master).
  • Tutorials: Tutorials serve to deepen the knowledge that has already been imparted in the lectures and are held by students of higher semesters, which in turn are closely linked to the Chair of Marketing and Retailing. Also in the tutorials - as in the lectures and exercises -collections of charts are available as well as readings for each individual tutorial.
  • Study Project (Bachelor): In the Study Project students work in small groups, consisting of five people, over one or two semesters and work together on a relevant and simultaneously academic-based study.  In addition, the department is integrated, so that consumer data and business employer data can be acquired and their connection can be analyzed.  Thus, the students possess an academic pretense that is independent from the involvement with a business.In the study project work students in small groups of five to six people over one semester at a practically relevant and simultaneously scientifically sound study. Usually consumer data or company data are collected and analyzed their relationships. Regardless of the involvement of a company that studies have a scientific claim.
  • Research Project (Master): The research project students work in small groups, consisting of five to six students, over two semesters at a scientifically relevant, yet profound study. Usually consumer data or company data are collected and relationships within the data are analyzed.
  • Seminars: In the seminars, students work on a scientific and empirically based paper, which is discussed at a presentation in front of the seminar's participants. Usually seminars are organized as a two-day event.
  • Final Theses: In preparation for their final theses, students usually choose their topic from a catalog. The proposed topics of are closely formulated in conjunction with the Chair's teaching contents, so that it is advisable to study our major field of study and to have completed  the Study Project or the Research Project at the Chair of Marketing and Retailing. Nevertheless, students may also suggest own topics. Usually empirical theses are expected. For Bachelor's theses the progress of the work is usually presented in colloquiums.

Students of the Bachelor as well as the Master programm also have two attractive options for which the Chair of Marketing and Retailing is responsible:

  • International Exchange Program: In the fifth and sixth semesters of the Bachelor program, students have the opportunity to study abroad at one of our 50 partner universities in Europe and an additional 20 partner universities located overseas. A generous acknowledgement of credits earned at the partner universities ensures that your studies at Trier University will not be delayed.
  • Subject-SpecificForeign Language Instruction (FFA): In preparation for your study abroad experience, you will have the opportunity to improve your English and French language skills through the Fachspezifische Fremdsprachenbildung (FFA) course in your third and fourth semesters.

Suggestions for elective courses: A relatively close relationship between elective courses and problem solving in the field emphasis can be comprised of the following subjects: 
Business and Service-marketing, HRM & Employment Relations in Service Industries, Entrepreneurship and Management as well as other fields, like Psychology in particular.  Students are highly recommended to register for the FFA course or a two-semester exchange program with extensive opportunities in Marketing or International Management, where you can complete all of your elective courses.

Timing: In principle, the programs' cours are thematically self-contained and the recommended schedules are included in the handbook of the BA and MA programs.