Alcoholism was often blamed as the cause of poverty. However, many social reformers emphasised that it was instead a consequence of poverty. In their war against the ‘demon alcohol’, the Temperance Movement relied on the persuasive power of projected images. Tales of drunken fathers who drove their families to ruin were part of the standard repertoire in early cinema and magic lantern shows.
17 Film: Manchester Band of Hope Procession (GB 1901). Producer: Mitchell and Kenyon. Score by Günter A. Buchwald (piano) – The Temperance Movement held street parades to rally support for their cause among the local populace.
18 Magic Lantern: Enter not the Dramshop (GB 1890). Unknown Producer. Text & Live Performance: illuminago – Karin Bienek, Ludwig Vogl-Bienek. – The pub threshold marks the crossroads between well-being and downfall: victims of alcohol are presented for purposes of pedagogical instruction. Medical diagrams illustrate the devastating effects of alcoholism on the human body.
19 Film: Les Victimes de l’alcoolisme / Victims of Drink (FR 1902). Producer: Pathé, Director: Ferdinand Zecca. Score by Günter A. Buchwald (piano & violin) – Based on Émile Zola’s novel L’Assommoir, this film depicts the gradual decline of a labourer who starts out as a decent family man and ends up an inmate of a madhouse wracked by delirium tremens.
20 Film: Une Vie gaspillée (Kopientitel / Print title) A Life Wasted (DK 1910). Producer: Continental Films. Score by Günter A. Buchwald (piano & violin). Original title not known. – A drunkard’s daughter likewise falls victim to alcoholism and freezes to death because her parents refuse to take her in.
21 Magic Lantern: Buy Your Own Cherries! (GB 1905). Producer: Bamforth, Text: John W. Kirton. Reconstructed by Ludwig Vogl-Bienek, Speaker: Mervyn Heard – The landlady of a pub refuses a carpenter the cherries that are standing on the bar. He thus renounces alcohol, instead spending his money on his family, and starts his own business.
22 Film: Buy Your Own Cherries! (GB 1904). Producer: Robert W. Paul. Score by Günter A. Buchwald (piano, viola & violin) – The film version foreshortens the ending: instead of continuing to drink, the carpenter buys gifts for his wife and children.
23 Magic Lantern: Dustman‘s Darling (GB 1894). Producer: Bamforth, Text: Matthew B. Moorhouse. Reconstructed by Ludwig Vogl-Bienek, Speaker: Mervyn Heard – At the door of a tavern, a widowed dustman tells the story of how his little daughter inspired him to give up drinking.
24 Film: A Drunkard’s Reformation (US 1909). Producer: American Biograph (US 1909), Director: David W. Griffith, Cast: Arthur V. Johnson, Linda Arvidson, Adele DeGarde, Robert E. Harron, Florence Lawrence, Mack Sennett. Score by Günter A. Buchwald (piano) – While visiting the theatre with his young daughter, a drunkard is cured of his alcoholism. By cross-cutting between the Temperance Movement play on the stage and the reactions of the father and his daughter in the auditorium, D.W. Griffith makes visible the psychological process of an internal catharsis.