Welcome to the website of
the Chair for Marketing and Retailing
at Trier University.


Retail management and Internationalization are our passion!

Our Vision
The Chair for Marketing and Retailing produces and communicates knowledge in the fields of Retail Management, Consumer Goods Marketing, as well as International Marketing Management.

Our Values
Individuals and their knowledge are in our focus.

Our Goals
Our goal in research resides in the production of knowledge on a primarily empirical and practice-relevant basis, which is visible in over 250 international journals and conference papers alike, as well as over 50 books. Our goal in teaching resides in knowledge-based skills, the current exchange of necessary and analytical skills, and necessary business and social skills for a successful experience in business and the consumer goods-industry, especially those dealing with cross-border operations.


Empirical, practical and personal!

The Chair of Marketing and Retailing is involved in the

  • three-year Bachelor of Science (with the teaching modules "Business Operations"and "Marketing Management" as well as with the elective course "Marketing, Retailing and Innovation").
  • two-year Master of Science (with teaching modules to the elective courses "Retail Management and International Branding" and "Supply Chain Management, International Strategies and Retail Marketing").


Professor Dr. Prof. h.c. Bernhard Swoboda
Chair for Marketing and Retailing
Trier University
Department IV, Business Administration
Universitaetsring 15
54286 Trier
Phone: +49(0)651/201-2647
Fax:    +49(0)651/201-4165
Email: b.swobodauni-trierde