Program for High Potentials in Marketing and Retailing: Bachelor, Master and PhD Students

The program aims to address particularly committed students in the Bachelor's and Master's degree as well as PhD students. Applicants should have above-average academic achievements, primarily in marketing & retailing (meant specification in marketing & retailing and/or marketing & innovation, as well as corresponding Study and Research Projects) or in PhD studies. The participants receive additional qualifications and the possibility to establish essential business contacts.

Participants in the Program for High Potentials are selected after a personal meeting with Professor Swoboda and can count on valuable support in an exclusive, small group, in finding suitable internships, business contacts for projects, as well as start-up support for their careers. But also you get additional opportunities to become more professional, e.g., with the participation in private workshops, get-together evenings, meetings of the Marketing Club Trier-Luxembourg and excursions to companies or conferences. Other focuses of this special qualification are business etiquette seminars and rhetoric courses. The events are planned every six months, with four to five events per half year. These are usually get-togethers in a Trier restaurant and company excursions, with guided tours, lectures and workshops (see the impressions of the past meetings below). Finally, we support you in obtaining further scholarships (e.g., Deutschlandstipendium). A certificate with a statement of participation in the program (including attended events and additional knowledge acquired) is handed out to each participant (a criterion for differentiation in subsequent applications). There is also compulsory attendance, that is, we reserve the right to exclude participants if they miss more than twice.

The partners in the newly established program in 2017/18 are:

  • Bitburger Bruwery
  • IP RTL  Luxemburg
  • Luxair Group
  • Moccamedia AG
  • Rewe Group
  • SAP SE


Please apply with a meaningful written application in two separate PDF files: (1) Letter of motivation and (2) Curriculum vitae including final grade, BA final grade or current average grade and MA current average grade, in addition please provide a separate listing of your priorities and naming the expected time until your graduation (MA or BA). The application deadline is the 15th of November each year: for Bachelor students in the fifth semester and Master students in the first or third semester. The admission o the program will take place the following year.

A detailed description of the funding program, as well as relevant information about your application, can be found here: