Dr. Amelie Winters

Winters

Forschungsschwerpunkte

  • Retail Branding
  • Multi- and Omnichannel Retailing
  • Channel Integration

Publikationen

  • Swoboda, Bernhard and Amelie Winters (2021), "Effects of the Most Useful Offline-Online and Online-Offline Channel Integration Services for Consumers", Decision Support Systems and Electronic Commerce, 145, 113522 (VHB-JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard, Amelie Winters and Nils Fränzel (2021), “How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions,” Marketing ZFP – Journal of Research and Management, 43 (1-2), 37-53 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard and Amelie Winters (2021), "Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalty", Journal of Business Research, 125 (3), 279-294 (VHB-JOURQUAL at time of acceptance: B).
  • Winters, Amelie and Bernhard Swoboda (2018), “Reciprocal Effects within Core Retail Channels and their Impact on Omni-, Offline and Online Channel Loyalty,” American Marketing Association (AMA) Summer Conference, Boston, August 10-12, 2018.
  • Steinmann, Sascha, Winters, Amelie, Schramm-Klein, Hanna and Gunnar Mau (2018), "The Impact of the Depletion of Self-Regulatory Resources in Purchase Decisions on Subsequent Food Consumption," (EMAC) Conference Proceedings, Glasgow, May 29-June 1, 2018.
  • Swoboda, Bernhard and Amelie Winters (2018), "Reciprocity within Core Retail-Channels and their Effects on Omni-, Offline and Online Channel Loyalty ", European Marketing Academy (EMAC) Conference Proceedings, Glasgow, May 29-June 1, 2018.
  • Winters, Amelie (2017), “Reciprocity within Core Retail-Channels and their Effects on Multi-, Offline and Online Channel Loyalty”, Forschungstagung Marketing 2017, Leipzig, September 28-30, 2017.