Dr. Andrea Schlüter

Forschungsschwerpunkte

  • Internationales Key Account Management

Publikationen

  • Swoboda, Bernhard, Christoph Seibel und Andrea Schlüter (2015): „ Successful GAM Organisation for Companies that Supply International Retailers and the Role of International Marketing Strategy,” European Retail Research, 28 (1), 27-48 (VHB‐JOURQUAL at time of acceptance: E).
  • Swoboda, Bernhard, Andrea Schlüter, Edith Olejnik and Dirk Morschett (2012), „Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?,” Management International Review, 52 (5), 727-756 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Andrea Schlüter and Edith Olejnik (2012), „Successful strategic vs. structural design elements of Global Account Management in the light of retailers’ international expansion,” European Academy of Marketing (EMAC), May 22-25 (VHB‐JOURQUAL at time of conference: D).
  • Schlüter, Andrea (2011), “Gestaltung des internationalen Key Account Managements – Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels," Wiesbaden: Gabler.
  • Swoboda, Bernhard, Andrea Schlüter und Edith Olejnik (2011), „Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden,“ Marketing ZFP– Journal of Research and Management, 33 (4), 278-292 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Andrea Schlüter, Edith Olejnik and Dirk Morschett (2011), „An Evaluation of strategic vs. structural Design Elements of Global Account Management in light of Retailers' international Expansion,” European International Business Academy (EIBA) Annual Conference, Bucharest, December 8-10.
  • Swoboda, Bernhard, Edith Olejnik and Andrea Schlüter (2011), “Successful Global Account Management Organization towards International Retail Customers,” American Marketing Association (AMA) Summer Educators´ Conference Proceedings, San Francisco, August 5-7 (VHB‐JOURQUAL at time of conference: E).
  • Swoboda, Bernhard, Andrea Schlüter, Bettina Berg and Hanna Schramm-Klein (2010), „Impact of Retail Internationalization on KAM Centralization,” Proceedings of the 39th European Marketing Association Conference (EMAC), Copenhagen, 1-8 (VHB‐JOURQUAL at time of conference: D).
  • Schlüter, Andrea and Bernhard Swoboda (2009), „Consequences of Grocery Retailer Internationalization on KAM Organization – Research Framework and Hypotheses,” European Retail Research, 23 (2), 23-49 (VHB‐JOURQUAL at time of acceptance: E).
  • Swoboda, Bernhard und Andrea Schlüter (2009), „International Key Account Management in FMCG Industry,” Working Paper No 14, Professorship of Marketing and Retailing, Trier University. (35 pages).

Werdegang

Dr. Andrea Schlüter promovierte zum Thema "Gestaltung des internationalen Key Account Managements – Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels". Nach der Promotion startete Dr. Andrea Schlüter als Leiterin des E-Commerce bei Dr. Oetker im Marketing.