Dr. Bettina Weimann (geb. Berg)

Forschungsschwerpunkte

  • Retail Branding und Standortmanagement im Handel
  • Kausalanalysen

Publikationen

  • Berg, Bettina (2014), „Retail Branding and Store Loyalty – Analysis in the Context of Reciprocity, Store Accessibillity, and Retail Formats,” Wiesbaden: Gabler.
  • Swoboda, Bernhard, Bettina Berg and Christian Dabija (2014), „International Transfer and Perception of Retail Formats: A Comparison Study in Germany and Romania,” International Marketing Review, 31 (2), 155-180 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Berg Bettina and Dabija Christian (2013), “The International Transfer of Retail Formats – A Consumer Perspective,” American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, August 9-11, 2013 (VHB‐JOURQUAL at time of conference: E).
  • Swoboda, Bernhard, Bettina Berg, Hanna Schramm-Klein and Thomas Foscht (2013), „The importance of retail brand equity and store accessibility for store loyalty in local competition,” Journal of Retailing and Consumer Services, 20 (2), 251-262 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Bettina Berg and Hanna Schramm-Klein (2013), „Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers,” Journal of Retailing, 89 (4), 447-459 (VHB‐JOURQUAL at time of acceptance: A).
  • Swoboda, Bernhard, Bettina Berg and Hanna Schramm-Klein (2012), „The Role of Local Competition on Retail Brand Equity and Store Accessibility Effects,” American Marketing Association (AMA) Winter Marketing Educators' Conference, St. Petersburg, February 17-19 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Bettina Berg and Hanna Schramm-Klein (2012), „Reciprocal Effects of Retailers’ Corporate Reputation and Store Equity,” American Marketing Association (AMA) Winter Marketing Educators' Conference, St. Petersburg, February 17-19 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard and Bettina Berg (2011), „The Role of Local Competition on Retail Brand Equity and Store Accessibility,” Australian New Zealand Marketing Association (ANZMAC) Conference Proceedings, Perth, December (accepted, not presented).
  • Swoboda, Bernhard, Andrea Schlüter, Bettina Berg and Hanna Schramm-Klein (2010), „Impact of Retail Internationalization on KAM Centralization,” Proceedings of the 39th European Marketing Association Conference (EMAC), Copenhagen, 1-8 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Bettina Berg and Frank Hälsig (2009), „Perceptions of Grocery Retail Formats in Emerging Countries,” in The New Millennium, Evans, Joel R. (Eds.), Retailing 2009: Strategic Challenges in the New Millennium, Proceedings of the AMS/ACRA 9th Triennial Retailing Conference, New Orleans, 345-351.
  • Swoboda, Bernhard und Bettina Berg (2009), „Store und Corporate Branding – Eine standortspezifische Analyse,” Working Paper No 15, Professorship of Marketing and Retailing, Trier University (18 pages).
  • Swoboda, Bernhard, Bettina Berg, Nicolae A. Pop und Cristian Dabija (2009), „Aufbau von Retail Brands in jungen Auslandsmärkten – Bewertung westlicher Unternehmen des Lebensmittelhandels in Rumänien,“ in Distribution und Handel in Theorie und Praxis, Schröder, Hendrik u.a. (Hrsg.), Wiesbaden: Gabler, 469-495.
  • Swoboda, Bernhard, Bettina Berg and Cristian Dabija (2009), „Perception of retail marketing – empirical study on formats,” BUSINESS EXCELLENCE, Bratianu, Constantin, Dorin Lixandroiu and Nocolae A. Pop (Eds.), Proceedings of the International Conference 16.-27.10., Brasov, Bucaresi: ICBE, 220-225.
  • Berg, Bettina, Thomas Foscht and Cristian Dabija (2009), „Consumer Perceptions of Grocery Retailers in Eastern Europe,” Proceedings of the 38th European Marketing Association Conference (EMAC), Poster session, Nantes.
  • Berg, Bettina and Bernhard Swoboda (2009), „Comparing Retail Brand Management in Eastern and Western Europe – A Consumer-based Study in Germany, France, Romania and Russia,” Proceedings of the 38th European Marketing Association Conference (EMAC), Doctoral Colloquium, Nantes.
  • Swoboda, Bernhard, Bettina Berg, Hanna Schramm-Klein, Nicolae A. Pop and Cristian Dabija (2009), „Does the Impact of Retailer Attributes on Store Image vary Between Retail Formats? Insides’ from the Romanian Grocery Market”, Proceedings of the 16th World Marketing Congress of the Academy of Marketing Science (AMS), Oslo, 342.
  • Swoboda, Bernhard, Bettina Berg, Alexander Pop, Alexander and Cristian Dabija (2009), „Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes,” European Retail Research, 23 (1), 101-123 (VHB‐JOURQUAL at time of acceptance: E).
  • Swoboda, Bernhard, Markus Meierer, Bettina Berg and Thomas Foscht (2008), „Effects of Standardised Corporate Branding on Employees – A Multi-country Study,” European International Business Academy (EIBA) Annual Conference Proceedings, Tallinn, 1-29.
  • Swoboda, Bernhard, Markus Meierer, Bettina Berg and Hanna Schramm-Klein (2008), „Relevance of corporate branding in the FMCG sector,” Australian New Zealand Marketing Association (ANZMAC) 2008 Conference Proceedings, Sydney, 45.

Werdegang

Dr. Bettina Weimann promovierte zum Thema "Retail Branding and Store Loyalty – Analysis in the Context of Reciprocity, Store Accessibillity, and Retail Formats". Nach der Promotion startete Dr. Bettina Weimann bei der Intelligix IT-Services GmbH.