DR. Carolina Sinning

Dr. Carolina Sinning

Forschungsschwerpunkte

  • Internationalisierung von Online-Handelsunternehmen
  • Internationales Marketing

Publikationen

  • Swoboda, Bernhard and Carolina Sinning (2022), “Effects of Internationalization Rhythm and Speed on E-commerce Firms’ Growth and the Role of Institutional Distances,” Management International Review (DOI 10.1007/s11575-022-00463-4, VHB‐JOURQUAL at time of acceptance: B).
  • Sinning, Carolina and Bernhard Swoboda (2021), “Effects of E-commerce Firms’ Internationalization Rhythm and Speed on Firm Growth: Do Institutional Distances Play a Role?”, European International Business Academy (EIBA) Conference, Madrid, December 10-12, 2021. Award as best conference paper: International Entrepreneurship, EIBA and Lazaridis Institute.
  • Swoboda, Bernhard and Carolina Sinning (2021), "Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations", Management International Review, 61 (4), 563-598 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard und Carolina Sinning (2020), „Internationalisierung - Plattformen als Ticket in neue Märkte,“ eTailment. Das Digital Commerce Magazin von Der Handel (https://etailment.de/news/p/23275), 15.12.2020.
  • Swoboda, Bernhard und Carolina Sinning (2020), „Jenseits der Grenzen zum Erfolg,“ Der Handel, November/Dezember, 28.
  • Swoboda, Bernhard and Carolina Sinning (2020), "How Effects of MNC's Perceived Brand Globalness Differ Across Nations", International Conference on Marketing - from Information to Decision, Cluj-Napoca, November 20, 2020.
  • Swoboda, Bernhard and Carolina Sinning (2020), "How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations", Journal of Business Research, 118 (September), 58-73 (VHB‐JOURQUAL at time of acceptance: B).
  • Bernhard Swoboda und Carolina Sinning (2020), „Internationalisierung – Wachsende Nachfrage und zunehmendes Angebot,“ in HandelsMonitor: Mega-Trends 2030+. Der Handel auf dem Weg in ein neues Zeitalter, Foscht, Thomas, Dirk Morschett, Hanna Schramm-Klein und Bernhard Swoboda (Hrsg.), Frankfurt/Main: Deutscher Fachverlag, 263-291.
  • Sinning, Carolina and Bernhard Swoboda (2020), “The Role of Endorsed Branding of Global Corporate and Global Product Brands for Consumers Across Nations”, Academy of International Business (AIB) Conference Online, July 2-6, 2020. Nominee for the 2020 Temple/AIB Best Paper Award.
  • Sinning, Carolina and Bernhard Swoboda (2019), “How Effects of MNC’s Perceived Brand Globalness Differ Across Nations”, European International Business Academy (EIBA) Conference, Leeds, December 13-15, 2019. Nominee on the short list for the best conference paper.
  • Sinning, Carolina and Bernhard Swoboda (2019), “How National Culture and Country Development Determine the Effects of Perceived Brand Globalness on Consumer Behavior”, American Marketing Association (AMA) Summer Conference, Chicago, August 9-11, 2019 (VHB‐JOURQUAL at time of conference: D).
  • Sinning, Carolina and Bernhard Swoboda (2019), “How Perceived Brand Globalness Determines Consumer Behaviour Across Nations”, European Marketing Academy (EMAC) Conference Proceedings, Hamburg, May 28-31, 2019 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Carolina Sinning und Johannes Hirschmann (2018), „International Market Development im Online- und Offline-Commerce,“ in Service Business Development: Strategien – Innovationen – Geschäftsmodelle, Band 1, Bruhn, Manfred und Karsten Hadwich (Hrsg.), Wiesbaden: SpringerGabler, 191-227.