Dr. Cathrin Huber

Forschungsschwerpunkte

  • International Corporate Branding und Reputation
  • Mehrebenenanalysen

Publikationen

  • Huber, Cathrin (2018), „The Corporate Reputation of Multinational Corporations – An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations,” Wiesbaden: Gabler.
  • Swoboda, Bernhard, Nadine Batton and Cathrin Huber (2017), “A Comparison of National Cultural Value Approaches for Corporate Reputation Perceptions,” American Marketing Association (AMA) Summer Conference, San Francisco, August 4-6, 2017 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Cathrin Huber and Nadine Batton (2017), “Customer-based Corporate Reputation Perceptions: A Cross-national Comparison of National Culture Value Approaches,” Academy of International Business (AIB) Conference, Dubai, July 2-5, 2017.
  • Swoboda, Bernhard, Cathrin Huber, Tassilo Schuster and Johannes Hirschmann (2017), „Corporate reputation effects across countries: The impact of country distances and firm-specific resources,” Management International Review, 57(5), 717-748 (VHB‐JOURQUAL at time of acceptance: B).
  • Huber, Cathrin; Nadine Batton and Bernhard Swoboda (2016), „The role of national cultural value approaches for CR perceptions,” European International Business Academy (EIBA) Conference, Vienna, December 2-4, 2016.
  • Swoboda, Bernhard, Cathrin Puchert and Dirk Morschett (2016), „Explaining the differing effects of corporate reputation across nations: A multilevel analysis,” Journal of the Academy of Marketing Science , 44, 454-473 (VHB‐JOURQUAL at time of acceptance: A).
  • Swoboda, Bernhard and Cathrin Puchert (2015), „Do External and Internal Factors Matter? An Analysis of an MNC’s Reputation Effects Across Nations,” European International Business Academy (EIBA) Conference, Rio de Janeiro, December 1-3, 2015.
  • Swoboda, Bernhard, Cathrin Puchert and Thomas Foscht (2015), „An Investigation of the Internal and External Determinants of Corporate Reputation,” American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, August 14-16, 2015 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard and Cathrin Puchert (2015), „Explaining the differing effects of corporate reputation across nations: A multilevel analysis,” VHB Tagung der Kommission Internationales Management, Fribourg, 16.-18. April 2015. (nicht verfügbar)
  • Puchert, Cathrin (2015), „How Do External and Internal Factors Determine MNC’s Reputation Across Nations?,” VHB Tagung der Kommission Internationales Management, Fribourg, 16.-18. April 2015 (presented in the doctoral colloquium). (nicht verfügbar)
  • Puchert, Cathrin, Bernhard Swoboda and Frank Hälsig (2015), „Do External and Internal Factors Determine Corporate Reputation Across Nations,” European Academy of Marketing (EMAC), Leuven, May 26-29, 2015 (VHB‐JOURQUAL at time of conference: D). Award for the conference best paper on International Marketing: The Susan P. Douglas Award.
  • Swoboda, Bernhard and Cathrin Puchert (2015), “Explaining the Differing Effects of Corporate Reputation Across Nations,” American Marketing Association (AMA) Winter Marketing Educators' Conference, San Antonio, February 13-15, 2015 (VHB‐JOURQUAL at time of conference: D).
  • Mirgeler, Saskia und Cathrin Puchert (2015), "Integrale Kundensegmentierung: Identifikation länderübergreifender und -gruppenspezifischer Segmente", in: Swoboda, Bernhard, Dirk Morschett, Hanna Schramm-Klein und Joachim Zentes (Hrsg. ): Retailing & Consumer Goods Marketing, 6 (1), 29-33.
  • Puchert, Cathrin, Saskia Mirgeler und Bernhard Swoboda (2015), „Kunden- und Ländersegmente im internationalen Kontext identifizieren,“ Sales Management Review, (24) 4, 60-69.
  • Swoboda, Bernhard and Cathrin Puchert (2014), „Corporate Reputation within Multinational Corporations—A Hierarchical Analysis on the Cross-national Boundaries of Corporate Reputation Effects,” European International Business Academy (EIBA) Conference, Uppsala, December 11-13, 2014.
  • Bollig, Nina und Cathrin Puchert (2013), "Wie Unternehmen durch CSR loyale Kunden gewinnen – Eine empirische Studie in Deutschland und in den BRIC-Staaten", in: Swoboda, Bernhard, Dirk Morschett, Hanna Schramm-Klein und Joachim Zentes (Hrsg. ): Retailing & Consumer Goods Marketing, 4 (2), 31-34.

Werdegang

Dr. Cathrin Huber promovierte zum Thema "The Corporate Reputation of Multinational Corporations – An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations".