Dr. Johannes Hirschmann

Forschungsschwerpunkte

  • International Corporate Branding und Reputation

Publikationen

  • Hirschmann, Johannes and Bernhard Swoboda (2018), „Multilevel Structural Equation Modelling: A Literature Review and Assessment of Requirements, Options, and Challenges,” Academy of International Business (AIB) Annual Meeting, Minneapolis, June 25-28, 2018 (accepted as competitive paper, not presented).
  • Swoboda, Bernhard, Johannes Hirschmann and Lukas Morbe (2018), „Country Environment, Retailers’ Resources and Local Performance: A Cross-classified Multilevel Approach,” Academy of International Business (AIB) Annual Meeting, Minneapolis, June 25-28, 2018 (accepted as interactive paper, not presented).
  • Hirschmann, Johannes, Bernhard Swoboda and Nadine Batton (2018), „A Cross-national Examination of the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations,” Academy of International Business (AIB) Annual Meeting, Minneapolis, June 25-28, 2018 (accepted as interactive paper, not presented).
  • Swoboda, Bernhard, Lukas Morbe and Johannes Hirschmann (2018), „International Strategy’s Effects on Retailers’ Local Implementation and Performance,” International Business Research, 27, 642-653 (VHB‐JOURQUAL at time of acceptance: B).
  • Hirschmann, Johannes and Bernhard Swoboda (2017): „Multilevel Structural Equation Modelling in Marketing and Management Research,” Marketing ZFP – Journal of Research and Management, 39(3), 56-81 (VHB‐JOURQUAL at time of acceptance: C).
  • Hirschmann, Johannes, Nadine Batton and Bernhard Swoboda (2017), "Diverse Roles of Corporate Reputation Dimensions for MNCs: An Analysis across Nations", European International Business Academy (EIBA) Annual Conference 2017, Mailand. Awarded as the best paper in the track "International Marketing" and awarded with the International Marketing Review Award for the best paper in International Marketing.
  • Swoboda, Bernhard and Johannes Hirschmann (2017), "Perceptions and Effects of Cross-National Corporate Reputation: The Role of National Culture", Academy of International Business (AIB) Annual Meeting 2017, Dubai.
  • Swoboda, Bernhard and Johannes Hirschmann (2017): „Perceptions and effects of cross-national corporate reputation. The Role of Hofstede’s cultural value approach,” in: International Marketing Review, 34(6), 909-944 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard, Cathrin Huber, Tassilo Schuster and Johannes Hirschmann (2017), „Corporate reputation effects across countries: The impact of country distances and firm-specific resources,” Management International Review, 57(5), 717-748 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard und Johannes Hirschmann (2016), "Cross-National Corporate Reputation Perceptions and Effects: The Role of National Culture", European International Business Academy (EIBA) Annual Conference 2016, Wien.
  • Hirschmann, Johannes (2016), "The Role of National Culture in Cross-National Corporate Reputation Perceptions and Effects", Forschungstagung Marketing 2016, Bremen.
  • Swoboda, Bernhard and Johannes Hirschmann (2016), „Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic MNCs in India, Japan, and the United States Management International Review,” Journal of International Marketing, 24(1), 1-30 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard und Johannes Hirschmann (2015), "Does Being Perceived As Global Pay Off? – An Analysis of Leading Foreign and Domestic MNCs in India, Japan, and the United States", European International Business Academy (EIBA) Annual Conference 2015, Rio de Janeiro. Awarded as the best paper in the track "International Marketing" and awarded with the International Marketing Review Award for the best paper in International Marketing.
  • Swoboda, Bernhard und Johannes Hirschmann (2015), "What's The Use of Globalness? – Analyzing Leading MNCs' Globalness in India, Japan, and the United States", Academy of International Business (AIB) Annual Meeting 2015, Bangalore.
  • Swoboda, Bernhard und Johannes Hirschmann (2015), "Does Being Global Pay Off? – An Analysis of Leading MNCs in India, Japan, and the United States", European Marketing Academy (EMAC) Conference Proceedings 2015, Leuven.
  • Swoboda, Bernhard und Johannes Hirschmann (2015), "Does Being Perceived As Global Pay Off? – An Analysis of Leading MNCs in India, Japan, and the United States", Jahrestagung der Kommission Internationales Management 2015, Fribourg.
  • Swoboda, Bernhard und Johannes Hirschmann (2014), "Wettbewerbsvorteile ausländischer vs. lokaler Unternehmen aus Kundensicht in Indien und Japan" in: Schramm-Klein, Hanna, Dirk Morschett, Bernhard Swoboda und Joachim Zentes (Hrsg.): Retailing & Consumer Goods Marketing, 5 (2), 21-24.
  • Hirschmann, Johannes (2014), "Do Top-MNCs Participate from Being Global in Foreign Countries? A Study in India, Japan, and the United States", Forschungstagung Marketing 2014, Fribourg.

Werdegang

Dr. Johannes Hirschmann promovierte zum Thema "International Strategic Corporate Brand Management – Corporate Brand Globalness, Corporate Reputation, and their Methodological Analysis across Nations".