Dr. Julia Weindel

Forschungsschwerpunkte

  • Retail Branding
  • Multichannel Retailing

Publikationen

  • Weindel, Julia (2014), „ Retail Brand Equity and Loyalty – Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing,” Wiesbaden: Gabler.
  • Swoboda, Bernhard und Julia Weindel (2017), „Management von Retail Brands und Handelsmarken,“ in Handbuch Markenführung, Esch, Franz-Rudolph (Hrsg.), 5. Aufl., Springer-Berlin.
  • Swoboda, Bernhard, Hanna Schramm-Klein und Julia Weindel (2016), „HandelsMonitor: Retail Branding: Handelsunternehmen als Marken,“ Frankfurt/Main: Deutscher Fachverlag.
  • Weindel, Julia and Bernhard Swoboda (2016), „A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand Equity,” Marketing ZFP – Journal of Business and Marketing, 38 (2), 92-104 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Julia Weindel and Hanna Schramm-Klein (2016), „Crosswise and reciprocal interdependencies within retailers’ multichannel structures,” The International Review of Retail, Distribution and Consumer Research, 26 (4), 347-374 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard, Julia Weindel and Frank Hälsig (2016), „Predictors and effects of retail brand equity – A cross-sector analysis,” Journal of Retailing and Consumer Services, 31(4), 265-276 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Julia Weindel, Frank Hälsig and Marion Brandstätter (2016), „Predictors of Retail Brand Equity and the Effect on Intentional Loyalty – A Cross-Sectoral Analysis,” EIRASS – 23rd Advances in Retailing & Services Science Annual Conference 2015 Proceedings, Edinburgh 11.-14.7 (accepted November 22, 2015).
  • Swoboda, Bernhard and Julia Weindel (2015), „The Relevance of Interdependent Effects between Offline and Online Brand Beliefs and Retail Brand Equity for Multichannel Retail Systems,” 18th International Conference on Research in the Distributive Trades (EAERCD), Rennes.
  • Swoboda, Bernhard, Julia Weindel and Thomas Foscht (2015), „Crosswise and Reciprocal Effects of Offline and Online Brand Beliefs and Retail Brands within Multichannel Retail Systems,” American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, August 14-16, 2015 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Julia Weindel and Thomas Foscht (2015), „A Longitudinal Analysis of the Reciprocal Effects between Perceived Value and Retail Brand Equity,” European Academy of Marketing (EMAC), Leuven, May 26-29, 2015 (VHB‐JOURQUAL at time of conference: D).
  • Weindel, Julia und Christoph Seibel (2015), "Interdependente Effekte zwischen stationären und elektronischen Kanälen im Multichannel-Fashionhandel", in: Swoboda, Bernhard, Dirk Morschett, Hanna Schramm-Klein und Joachim Zentes (Hrsg.): Retailing & Consumer Goods Marketing, 6 (1), 11-14.
  • Swoboda, Bernhard, Julia Weindel and Frank Hälsig (2015), “Investigating Reciprocal Effects between Retail Brand and Perceived Value,” American Marketing Association (AMA) Winter Marketing Educators' Conference, San Antonio, February 13-15, 2015 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard and Julia Weindel (2014), „The Reciprocal Relationship of Perceived Value and Retail Brand Equity: A Study in Fashion and Grocery Retailing,” Australian New Zealand Marketing Association (ANZMAC) Conference Proceedings, Brisbane, December 1-3, 2014.
  • Huber, Frank, Andrea Weihrauch und Julia Weindel (2012), "Erfolgreiche Arbeitgebermarken - Gestaltung bei potentiellen und bestehenden Mitarbeitern", EUL: Lohmar.

Werdegang

Dr. Julia Weindel promovierte zum Thema "Retail Brand Equity and Loyalty – Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing". Nach der Promotion startete Dr. Julia Weindel im CRM der Kaufhof AG.