Dr. Karin Pennemann

Forschungsschwerpunkte

  • International Retail Brand Management in Emerging and Industrialized Countries

Publikationen

  • Swoboda, Bernhard and Karin Pennemann (2014): „Reciprocity of a Retailer´s Corporate Image and Store Image: Moderating Roles of Evaluation Approach and Corporate Brand Dominance,” European Retail Research, 2014, 27 (2), 21-54 (VHB‐JOURQUAL at time of acceptance: E).
  • Swoboda, Bernhard and Karin Pennemann (2014), „Do International Retailers benefit from being Global in Emerging Countries? A Multilevel Study in China,” Marketing ZFP – Journal of Research and Management, 36 (2), 141-150 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard and Karin Pennemann (2014), „Purchasing the Counterfeit: Antecedences and Consequences from Culturally diverse Countries,” European Retail Research, 2013, 27 (1), 23-41 (VHB‐JOURQUAL at time of acceptance: E).
  • Swoboda, Bernhard, Karin Pennemann and Frank Hälsig (2013), “Being Global Brands Within a Local Business? Lessons Learned from International Retailers,” American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, August 9-11, 2013 (VHB‐JOURQUAL at time of conference: E) Awarded as the best paper in the “Global and Cross-Cultural Marketing Issues Track”.
  • Swoboda, Bernhard and Karin Pennemann (2013), “Whether International Retailers Benefit from Perceived Brand Globalness and Localness in Emerging Countries,” American Marketing Association (AMA) Winter Marketing Educators' Conference, Las Vegas, February 15-17, 2013 (accepted, not presented) (VHB‐JOURQUAL at time of conference: D).
  • Pennemann, Karin (2012), "Retail Internationalization in Emerging Countries – The Positioning of Global Retail Brands in China,” Wiesbaden: Gabler.
  • Swoboda, Bernhard, Karin Pennemann and Markus Taube (2012), „The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers,” Journal of International Marketing, 20 (4), 72-95 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard and Karin Pennemann (2012), “Do International Retailers Take the Global Route to Success – A Study in China,“ Forschungstagung Handel, Göttingen (nicht verfügbar).
  • Swoboda, Bernhard, Karin Pennemann, Markus Taube and Thomas Foscht (2012), „The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to Success," Advances in Consumer Research, Ahluwalia, Rohini, Tanya L. Chartrand and Rebecca K. Ratner (Eds.), 39, Association for Consumer Research (ACR), Duluth, MN, pp. 122-133 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Stefan Elsner, Dirk Morschett and Karin Pennemann (2012), „Transferring the retail format successfully into foreign countries,” American Marketing Association (AMA) Winter Marketing Educators' Conference, St. Petersburg, February 17-19 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Karin Pennemann and Markus Taube (2011), „Being global within a local business? Lessons learned from Retail Internationalization in China,” European International Business Academy (EIBA) Annual Conference, Bucharest, December 8-10.
  • Swoboda, Bernhard, Karin Pennemann, Markus Taube and Thomas Foscht (2011), „The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to Success," The Association of Consumer Research (ACR) Annual North American Conference, St. Louis, October 13–16.
  • Swoboda, Bernhard, Karin Pennemann and Markus Taube (2011), „The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to Success," American Marketing Association (AMA) Summer Educators´ Conference Proceedings, August 05-07 (VHB‐JOURQUAL at time of conference: E). Awarded as the best paper in the “Global and Cross-Cultural Marketing Issues Track”.
  • Swoboda, Bernhard, Markus Taube, Karin Pennemann and Johana von Lengerke (2011) „The Reciprocity of Corporate and retail Store Image: The moderating role of corporate Brand Dominance and Evaluation approach,” European Academy of Marketing (EMAC), Ljubljana, May 24-27 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Karin Pennemann, and Markus Taube (2011), „Feedback Loops between Corporate and Retail Store Image: Corporate Brand Dominance and Evaluation Approach as Moderators," American Marketing Association (AMA) Summer Educators´ Conference Proceedings, August 05-07.
  • Swoboda, Bernhard, Karin Pennemann, Klaus Taube and Dirk Morschett (2011), „Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights,” Advances in Consumer Research, Darren W. Dahl, Gita V. Johar, and Stijn M. J. van Osselaer (Eds.), Association for Consumer Research (ACR), 39, Duluth, MN, 399-405 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Karin Pennemann, Markus Taube, and Cristian Dabija (2011): "Purchase Intention toward Counterfeits - Antecedents and Consequences from Culturally Diverse Countries," Advances in Consumer Research, Darren W. Dahl, Gita V. Johar, and Stijn M. J. van Osselaer (eds.), Association for Consumer Research (ACR), 39, Duluth, MN, 402 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard, Karin Pennemann, Klaus Taube and Dirk Morschett (2010), „Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights,” The Association of Consumer Research (ACR) Annual North American Conference, Jacksonville, October 7-10.
  • Swoboda, Bernhard, Karin Pennemann, Klaus Taube, Dirk Morschett and Cristian Dabija (2010), „Purchase Intention toward Counterfeits–Antecedents and Consequences from Culturally diverse Countries,” The Association of Consumer Research (ACR) Annual North American Conference, Jacksonville, October 7–10.
  • Swoboda, Bernhard, Karin Pennemann and Klaus Taube (2010), „Foreign Brand Preferences – When do Consumers buy the Counterfeit? Cross-Country Insights,” American Marketing Association (AMA) Summer Educators´ Conference Proceedings, Boston (VHB‐JOURQUAL at time of conference: E).
  • Pennemann, Karin (2010), “The Reciprocity of Corporate and Product Image: Corporate Brand Dominance and Evaluation Approach as a Moderator,” Proceedings of the 39th European Marketing Association Conference (EMAC), Doctoral Colloquium, Copenhagen.
  • Swoboda, Bernhard, Karin Pennemann and Markus Taube (2010), „Investigation of Antecedents of Purchase Intention toward Counterfeits: Implications from Culturally Diverse Countries,” Proceedings of the Annual Conference of the Academy of Marketing Science (AMS), Portland, 2010, 1-20.
  • Pennemann, Karin, Markus Taube, and Margot Loewenberg (2010) "Consumers´ Intention to Purchase Counterfeits - Implications from Culturally Diverse Countries," European Academy of Marketing (EMAC ), June 1-4, 2010 (accepted as poster).
  • Pennemann, Karin (2010) "Reciprocity of Corporate and Product Image," European Academy of Marketing - Doctoral Colloquium (EMAC DC), May/June 30-1, 2010 (accepted).

Werdegang

Dr. Karin Pennemann promovierte zum Thema "Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China". Nach der Promotion startete Dr. Karin Pennemann als Corporate Strategic Analyst Southeast-Asia bei der BASF SE.