Dr. Lukas Morbe

Forschungsschwerpunkte

  • International Retailing

Publikationen

  • Morbe, Lukas (2018), „International Retailers’ Performance in Host Countries – The Roles of Strategies, Consumer Perceptions and the Local Environment,” Wiesbaden: Gabler.
  • Swoboda, Bernhard, Johannes Hirschmann and Lukas Morbe (2018), „Country Environment, Retailers’ Resources and Local Performance: A Cross-classified Multilevel Approach,” Academy of International Business (AIB) Annual Meeting, Minneapolis, June 25-28, 2018 (accepted as interactive paper, not presented).
  • Swoboda, Bernhard und Lukas Morbe (2018), „Country Environment, Retailers’ Resources and Local Performance: A Cross-classified Multilevel Approach,“ VHB Tagung der Kommission Internationales Management, Kiel, April 2018.
  • Swoboda, Bernhard, Lukas Morbe and Johannes Hirschmann (2018), „International Strategy’s Effects on Retailers’ Local Implementation and Performance,” International Business Research, 27, 642-653 (VHB‐JOURQUAL zum Zeitpunkt der Veröffentlichung: B).
  • Swoboda, Bernhard, Lukas Morbe and Christian Dabija (2017), „International Transfer and Perception of Retail Formats. An Inter- and Intraformat Comparison Study in Germany, France and Romania,” Marketing ZFP – Journal of Research and Management, 39(4), 24-36 (VHB‐JOURQUAL zum Zeitpunkt der Einreichung: C).
  • Swoboda, Bernhard and Lukas Morbe (2017), “International strategy-implementation-performance paths for retailers,” Academy of International Business (AIB) Conference, Dubai, July 2-5, 2017.
  • Morbe, Lukas, Bernhard Swoboda and Dan-Christian Dabija (2017), “An inter- and intra-format perspective on transfer and perception of retail formats,” European Marketing Academy (EMAC), Poster session, Groningen, May 23-26, 2017.
  • Swoboda, Bernhard and Lukas Morbe (2017), “International strategy-implementation-performance paths for retailers,” European Marketing Academy Conference (EMAC), Groningen, May 23-26, 2017 (VHB‐JOURQUAL zum Zeitpunkt der Tagung: D).
  • Swoboda, Bernhard and Lukas Morbe (2016), „International transfer and perception of retail formats. An inter- and intra-format comparison study in Germany, France and Romania,” in: Academy of International Business (AIB), Annual Conference, New Orleans, USA, June 27-30.
  • Morbe, Lukas and Bernhard Swoboda (2015), „Direct and Indirect Performance Implications of Retailer´s International Strategy,” European Academy of Marketing (EMAC), Leuven, May 26-29, 2015 (VHB‐JOURQUAL zum Zeitpunkt der Tagung: D).
  • Morbe, Lukas und Bernhard Swoboda (2014) "Internationale Strategie, Implementierung und Erfolg im Einzelhandel," in: Schramm-Klein, Hanna, Dirk Morschett, Bernhard Swoboda und Joachim Zentes (Hrsg.): Retailing & Consumer Goods Marketing, 5 (1), 6-10.
  • Swoboda, Bernhard and Lukas Morbe (2014), „Retailers’ international Strategy, Implementation and Performance,“ Academy of International Business (AIB) Annual Conference, Vancouver, June 23-26.

Werdegang

Dr. Lukas Morbe promovierte zum Thema "International Retailers’ Performance in Host Countries – The Roles of Strategies, Consumer Perceptions and the Local Environment". Nach der Promotion startete Dr. Lukas Morbe als Senior Associate bei der ESCH. The Brand Consultants GmbH.