Dr. Nadine Batton

Forschungsschwerpunkte

  • International Corporate Branding und Reputation

Publikationen

  • Swoboda, Bernhard, and Nadine Batton (2020). "Cross-national roles of perceived reputation dimensions for MNCs", International Marketing Review, in press (DOI 10.1108/IMR-07-2019-0180; VHB‐JOURQUAL at time of acceptance: B).
  • Batton, Nadine, Bernhard Swoboda and Katharina Freude (2020), “Joint Role of Digital Media and MNCs’ Communication Budgets for Corporate Brand Effects”, European Marketing Academy (EMAC) Conference Proceedings, Budapest, May 27-29, 2020 (accepted as competitive paper, conference cancelled; VHB‐JOURQUAL at time of acceptance: D). Nominee (short list) for the best paper award based on a doctoral work.
  • Batton, Nadine and Bernhard Swoboda (2020), "Joint Roles Of Digital Media Penetration And Communication Budget For Corporate Brand Effects Across Nations",  American Marketing Association (AMA) Winter Conference, San Diego, February 14-16, 2020 (VHB‐JOURQUAL at time of conference: D).
  • Sinning, Carolina, Nadine Batton and Katharina Freude (2020), "Analyzing The Importance Of Endorsed Branding Of Global Corporate And Global Product Brands Across Nations",  American Marketing Association (AMA) Winter Conference, San Diego, February 14-16, 2020 (VHB‐JOURQUAL at time of conference: D).
  • Batton, Nadine (2019), “Cross-national Effect of Corporate Brand Equity on Consumer Loyalty: An Analysis of the Interaction of Digital Media Penetration and Corporate Brand Communication”, Forschungstagung Marketing 2019, Berlin, September 5-7, 2019.
  • Swoboda, Bernhard and Nadine Batton (2019), "National Cultural Value Models and Corporate Reputation of MNCs", Cross Cultural & Strategic Management, 26(2), 166-198 (VHB‐JOURQUAL at time of acceptance: C).
  • Batton, Nadine and Bernhard Swoboda (2019), "Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: An Analysis Across Nations", AIB WE Doctoral Student Workshop, Nuremberg, April 5-6, 2019.
  • Batton, Nadine and Bernhard Swoboda (2018), "Examining the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: A Cross-national Analysis",  American Marketing Association (AMA) Summer Conference, Boston, August 10-12, 2018 (VHB‐JOURQUAL at time of conference: D). Awarded as the best paper in the Global Marketing Track.
  • Hirschmann, Johannes, Bernhard Swoboda and Nadine Batton (2018), “A Cross-national Examination of the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations”, Academy of International Business (AIB) Annual Meeting, Minneapolis, June 25-28, 2018.
  • Batton, Nadine and Bernhard Swoboda (2018), "Investigating Corporate Reputation Dimensions Across Nations: Diverse Roles for Multinational Corporations", European Marketing Academy (EMAC) Conference Proceedings, Glasgow, May 29-June 1, 2018 (VHB‐JOURQUAL at time of conference: D). Awarded for the conference best paper on International Marketing: The Susan P. Douglas Award, and nominee (short list) for the best paper award based on a doctoral work.
  • Hirschmann, Johannes, Nadine Batton and Bernhard Swoboda (2017), „Diverse Roles of Corporate Reputation Dimensions for MNCs: An Analysis across Nations,” European International Business Academy (EIBA), Milano, December 14-16, 2017. Awarded as the Best Paper in the International Marketing Track and International Marketing Review Award for the Best Paper in International Marketing.
  • Batton, Nadine (2017), “Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: An Analysis across Nations”, Forschungstagung Marketing 2017, Leipzig, September 28-30, 2017.
  • Swoboda, Bernhard, Nadine Batton and Cathrin Huber (2017), “A Comparison of National Cultural Value Approaches for Corporate Reputation Perceptions”, American Marketing Association (AMA) Summer Conference, San Francisco, August 4-6, 2017.
  • Hirschmann, Johannes, Bernhard Swoboda and Nadine Batton (2017), “Perceptions and Effects of Cross-National Corporate Reputation: The Role of Hofstede's Cultural Value Approach”, American Marketing Association (AMA) Summer Conference, San Francisco, August 4-6, 2017.
  • Swoboda, Bernhard, Cathrin Huber and Nadine Batton (2017), “Customer-based Corporate Reputation Perceptions: A Cross-national Comparison of National Culture Value Approaches”, Academy of International Business (AIB) Annual Meeting, Dubai, July 2-5, 2017.
  • Huber, Cathrin, Nadine Batton and Bernhard Swoboda (2016), "The Role of National Cultural Value Approaches for Corporate Reputation Perceptions", European International Business Academy (EIBA) Annual Conference, Wien, December 2-4, 2016.
  • Batton, Nadine (2016), "Corporate Reputation Perceptions: The Role of National Cultural Value Approaches", Forschungstagung Marketing, Bremen, September 15-17, 2016.

Werdegang

  • 2016-2020: Wissenschaftliche Mitarbeiterin und Doktorandin an der Professur für Marketing und Handel der Universität Trier, Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda, sowie Beauftragte für die Fachspezifische Fremdsprachenausbildung (FFA) der WiSo-Fakultät der Universität Trier
  • 2015: Masterarbeit zum Thema „Does The Institutional Context Make a Difference? Corporate Reputation, Product Brand Image, and their Effect on Loyalty: The Role of External Boundary Conditions“
  • 2015-2016: Anstellung als studentische Hilfskraft an der Professur für Marketing und Handel der Universität Trier, Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
  • 2014-2016: Werkstudentin in der Unternehmensberatung Kessler & Partner, Trier
  • 2013-2016: Studium der Betriebswirtschaftslehre (Dienstleistungsmanagement) an der Universität Trier mit den Schwerpunkten Entrepreneurship und Management sowie strategisches Dienstleistungsmanagement
  • 2013: Bachelorarbeit zum Thema „Neue Erkenntnisse in der Motivationsforschung - Eine Bestandsaufnahme wissenschaftlicher Studien“
  • 2010-2013: Studium der Betriebswirtschaftslehre an der Universität des Saarlandes in Saarbrücken