Dr. Stefan Elsner

Forschungsschwerpunkt

  • Retail Internationalisation

Publikationen

  • Swoboda, Bernhard, Stefan Elsner and Edith Olejnik (2015), „How do past mode choices influence subsequent entry? A study on the boundary conditions of preferred entry modes of retail firms,” International Business Review, 24 (3), 506-517 (VHB‐JOURQUAL at time of acceptance: B).
  • Elsner, Stefan (2014), „ Retail Internationalization – Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activites,” Wiesbaden: Gabler.
  • Swoboda, Bernhard, Stefan Elsner and Dirk Morschett (2014), „Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study,” Long Range Planning, 47 (4), 319-336 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard and Stefan Elsner (2014), „What our Name Stands for: Retail Store Owners and their Employees in Retail Store Flyer Advertising,” European Retail Research, 27 (1), 59-78 (VHB‐JOURQUAL at time of acceptance: E).
  • Swoboda, Bernhard and Stefan Elsner (2013), „Transferring the Retail Format Successfully into Foreign Countries,” Journal of International Marketing, 21 (1), 81-109 (VHB‐JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard; Stefan Elsner and Eileen Blanke (2012), „Disentangling successful retail format transfer strategy,“ Academy of International Business (AIB) Annual Conference, Washington D.C., June 30 – July 03 (accepted, not presented).
  • Swoboda, Bernhard, Stefan Elsner, Dirk Morschett and Karin Pennemann (2012), „Transferring the retail format successfully into foreign countries,” American Marketing Association (AMA) Winter Marketing Educators' Conference, St. Petersburg, February 17-19 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard und Stefan Elsner (2012), „Bedeutung institutionalisierter Markteintrittsstrategien in internationalen Handelsunternehmen,“ Markteintrittsstrategien – Dynamik und Komplexität – Tagungsband Kommission Internationales Management, Zentes, Joachim (Hrsg.), Wiesbaden: Gabler, 95-121.
  • Swoboda, Bernhard, Stefan Elsner and Eileen Blanke (2012), „Does an international Standardized Retail Format Transfer Strategy pay off?,” European Academy of Marketing (EMAC), May 22-25 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard und Stefan Elsner (2011), „Erfolg und Produktivität unterschiedlicher Internationalisierungsstrategien von Handelsunternehmen,“ in Dienstleistungsproduktivität: Innovationsentwicklung, Internationalität, Mitarbeiterperspektive Band 2 – Forum Dienstleistungsmanagement, Bruhn, Manfred und Karsten Hadwich (Hrsg.), Wiesbaden: Gabler, 265-290.
  • Swoboda, Bernhard and Stefan Elsner (2011), „International Expansion of the World’s Four Largest Retail Companies,“ in Fallstudien zum Internationalen Management, Zentes, Joachim, Bernhard Swoboda and Dirk Morschett (Eds.), 4. Ed., Wiesbaden: Gabler, 881-899.
  • Swoboda, Bernhard and Stefan Elsner (2011), „Standardization of Frontend Offers and Back-end Processes of International Store Retailers,” European Retail Research, 25 (2), 39-62 (VHB‐JOURQUAL at time of acceptance: E).
  • Swoboda, Bernhard, Stefan Elsner and Eileen Blanke (2011), „The successful format transfer strategy of international store retailers,” European International Business Academy (EIBA) Annual Conference, Bucharest, December 8-10.
  • Elsner, Stefan, Bernhard Swoboda and Christiane Koenig (2011), „International Retailing – The transnational solution and the moderating role of psychic distance,” 53rd Academy of International Business (AIB) Annual Meeting, Nagoya, June 24-28 (accepted, not presented).
  • Swoboda, Bernhard and Stefan Elsner (2011), „The role of organizational imprinting in retail entry mode choice,“ VHB Tagung der Kommission Internationales Management, Saarbrücken, Februar.
  • Swoboda, Bernhard and Stefan Elsner (2010), „Entry Mode Choice in International Retailing,“ Forschungstagung Handel, Berlin (nicht verfügbar).
  • Swoboda, Bernhard, Stefan Elsner and Kateryna Grabovska (2010), „Towards the standardization of external retail marketing instruments and internal processes,” European International Business Academy (EIBA) Annual Conference, Porto, December 9-11.
  • Elsner, Stefan, Bernhard Swoboda and Thomas Foscht (2010), „Organizational imprinting in retail firms´ entry mode choice,” European International Business Academy (EIBA) Annual Conference, Porto, December 9-11.
  • Elsner, Stefan, Eva Schneider, Margot Löwenberg and Bernhard Swoboda (2010), „Choice of Market Entry Modes of International Operating Retailers – An Institutional and Contingency Perspective,” 52nd Academy of International Business (AIB) Annual Meeting Proceedings, Rio de Janeiro, June 25-29.
  • Elsner, Stefan, Bernhard Swoboda and Dirk Morschett (2010), „Preferred Strategy in Entry Mode Choice – An Institutional Perspective,” American Marketing Association (AMA) Summer Educators´ Conference Proceedings, Boston (VHB‐JOURQUAL at time of conference: E).
  • Swoboda, Bernhard, Stefan Elsner, Thomas Foscht and Hanna Schramm-Klein (2010), „Doing the Right Things and Doing the Things Right – Endorsers in Retail Store Flyer Advertising,” Advances in Consumer Research, Campbell, M.C., J. Inman, and R. Pieters (Eds.), Association of Consumer Research (ACR) 37, Provo, 399-406 (VHB‐JOURQUAL at time of acceptance: C).
  • Swoboda, Bernhard und Stefan Elsner (2010), „Theoretical and Practical Views on the Dynamic of Retailing Internationalization,” Working Paper No 16, Professorship of Marketing and Retailing, Trier University. (90 pages)
  • Swoboda, Bernhard, Edith Olejnik and Stefan Elsner (2009), „Patterns of Internationalisation: Changes of Foreign Operation Modes,” BUSINESS EXCELLENCE, Bratianu, Constantin, Dorin Lixandroiu and Nocolae Al Pop (Eds.), Proceedings of the International Conference 16.-27.10, Brasov, Bucaresi: ICBE, 66-72.
  • Elsner, Stefan, Bernhard Swoboda and Hanna Schramm-Klein (2009), „Impacts of Endorsers in Store Flyer Advertising on Consumer Perceptions and Purchase Behaviour,” Proceedings of the 38th European Marketing Association Conference (EMAC), Nantes, 1-9 (VHB‐JOURQUAL at time of conference: D).
  • Swoboda, Bernhard, Stefan Elsner, Thomas Foscht and Hanna Schramm-Klein (2009), „Doing the Right Things and Doing the Things Right – Endorsers in Retail Store Flyer Advertising,” The Association of Consumer Research (ACR) Annual North American Conference, Pittsburgh, October 22 – 25, 594 (VHB‐JOURQUAL at time of conference: C).
  • Swoboda, Bernhard, Stefan Elsner and Thomas Foscht (2009), „Basic International Strategic Orientation – Conceptualisation, Measurement and Success of Strategies in Retail Sectors,” 15th International Conference on Research in the Distributive Trades (EAERCD), Surrey, 1-37.
  • Swoboda, Bernhard and Stefan Elsner (2009), „The effectiveness of different endorser types in store flyer advertising,” 15th International Conference on Research in the Distributive Trades (EAERCD), 1-18.
  • Swoboda, Bernhard, Stefan Elsner and Thomas Foscht (2009), „International standardization of retail offers and processes: An empirical study,” Retailing 2009: Strategic Challenges in The New Millennium, Evans, Joel R. (Eds.), Proceedings of the AMS/ACRA 9th Triennial Retailing Conference, New Orleans, 352-358.
  • Olejnik, Edith and Stefan Elsner (2009), “Patterns of internationalization: Changes of foreign operation modes,” Bratianu, Constantin; Lixandroiu, Dorin; Pop, Nicolae Al. (Eds.): Business Excellence, Proceedings of the International Conference, Brasov, (ASE) Bucaresi, Romania.
  • Swoboda, Bernhard, Joachim Zentes and Stefan Elsner (2009), „Internationalisation of Retail Firms: State of the Art after 20 Years of Research,” Marketing ZFP – Journal of Research and Management, 5 (2), 105-126 (VHB‐JOURQUAL at time of acceptance: C).

Werdegang

Dr. Stefan Elsner promovierte zum Thema "Retail Internationalization – Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activites". Nach der Promotion startete Dr. Stefan Elsner bei der Otto GmbH & Co. KG.