Nele Jacobs, M.Sc.

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Forschungsschwerpunkte

  • Internationales Marketing
  • Konsumentenforschung

Publikationen

  • Jacobs, Nele and Bernhard Swoboda (2024), "How Perceived Stakeholder Orientation Affects Consumers’ Perceived Firm Innovativeness Across Nations," Academy of International Business (AIB) Conference, Seoul, July 2-6, 2024.
  • Swoboda, Bernhard and Nele Jacobs (2023), "Effects of National Institutions on Corporate Brand Ability Associations during the Pandemic," European International Business Academy (EIBA) Conference, Lisbon, December 15-17, 2023.
  • Swoboda, Bernhard and Nele Jacobs (2023), "The Role of National Institutions in the Effects of Consumers' Perceived Customer Orientation and Firm Innovativeness," European International Business Academy (EIBA) Conference, Lisbon, December 15-17, 2023.
  • Jacobs, Nele and Bernhard Swoboda (2023), "Effects of National Institutions on Corporate Brand Ability Associations during the Pandemic," Management International Review, DOI: 10.1007/s11575-023-00523-3 (VHB-JOURQUAL at time of acceptance: B).
  • Jacobs, Nele and Bernhard Swoboda (2023), "The Role of National Institutions in the Effects of Consumers' Perceived Customer Orientation and Firm Innovativeness," International Business Review, 32 (5), 102172 (VHB-JOURQUAL at time of acceptance: B).
  • Jacobs, Nele and Bernhard Swoboda (2023), "General and Changed Effects of National Institutions on Cross-National Differences in Corporate Brand Ability Associations during the Pandemic," Academy of International Business (AIB) Conference, Warsaw, July 5-9, 2023. Nominee (short list) for the Aalto University "That's interesting!" Award.
  • Jacobs, Nele and Bernhard Swoboda (2023), “General and Changed Effects of National Institutions on Cross-National Differences in Corporate Brand Ability Associations during the Pandemic,” VHB Jahrestagung WK INT, Siegen, April 27-29, 2023.
  • Jacobs, Nele and Bernhard Swoboda (2023), "Effects of National Institutions on Cross-National Differences in Corporate Brand Ability Associations - Changes during the Pandemic," American Marketing Association (AMA) Winter Academic Conference, Nashville, February 10-12, 2023 (VHB-JOURQUAL at time of conference: D).
  • Jacobs, Nele and Bernhard Swoboda (2022), “Analyzing Perceived Customer Orientation and Innovativeness Effects across Nations," American Marketing Association (AMA) Summer Academic Conference, Chicago, August 12-14, 2022 (VHB-JOURQUAL at time of conference: D).
  • Jacobs, Nele and Bernhard Swoboda (2022), "The Influence of Country-Specific Contextual Factors on Perceived Customer Orientation and Firm Innovativeness Effects," Academy of nternational Business (AIB) Conference, Miami, July 6-9, 2022.
  • Jacobs, Nele and Bernhard Swoboda (2022), “Perceived Customer Orientation and Firm Innovativeness Effects across Nations: The Role of Country-Specific Contextual Factors,” VHB Jahrestagung WK INT, Tübingen, June 17-18, 2022.

Werdegang

  • Seit 2021: Wissenschaftliche Mitarbeiterin und Doktorandin an der Professur für Marketing und Handel der Universität Trier, Univ.-Prof. Dr. Prof. h.c. Bernhard Swoboda, sowie Koordinatorin des ERASMUS+ Programmes für den Fachbereich IV: BWL, VWL und Soziologie
  • 2021: Masterarbeit zum Thema: "Cross-National Effect of Perceived Customer Orientation and Firm Innovativeness on Consumer Purchase Intention: The Role of Country-Specific Contextual Factors"
  • 2018-2021: Anstellung als wissenschaftliche Hilfskraft an der Professur für Marketing, Innovation und Electronic-Business der Universität Trier, Univ.-Prof. Dr. Rolf Weiber
  • 2020: Auslandsstudium an der Lappeenranta University of Technology, Lappeenranta, Finnland
  • 2019-2021: Masterstudium der Betriebswirtschaftslehre an der Universität Trier mit den Schwerpunkten Handel und Internationales Marketing-Management sowie Business- und Dienstleistungsmarketing
  • 2019: Bachelorarbeit zum Thema: "The Effect of Corporate Ability and Corporate Social Responsibility on Consumer Repurchase Intention: A Study on Global Firms"
  • 2016-2019: Bachelorstudium der Betriebswirtschaftslehre an der Universität Trier mit den Schwerpunkten Marketing, Handel und Innovation sowie Käuferverhalten und Marktforschung