Specialisation studies (SPB 8)

We live in a new culture of digitality: we use WhatsApp to say happy birthday, the new Brockhaus is called Wikipedia, we no longer ask our mum but Google, discuss current topics primarily on social networks - and in the near future our fridge will order food automatically and cars will drive themselves... The ever-increasing networking and storage of information is changing our society more fundamentally than few cultural techniques before.

The focus presents the rules of the new information society: Intellectual property and data rights can be both a driver and a brake on creative and innovative processes. Freedom of expression and personal rights collide on Internet platforms. Consumer protection on the Internet creates the necessary trust and a balance with strong market companies, but causes bureaucratic effort and costs. The line between humorous advertising on social networks and unauthorised disparagement of a competitor is blurred, just as it must be clearly indicated in influencer marketing that it is advertising at all. What limits does antitrust law set for Amazon, Meta, Google & Co.

Networking does not stop at national borders, which is why the individual events will also look at international connections and cross-border protection systems.