Academic Conferences and Partners

The Chair for Marketing and Retailing works together with partners from academic and practical fields, at both national and international levels, on theory-supported, empirical research, as well as ambitious academic and practice-oriented topics. At the same time, Professor Swoboda is responsible for the international exchange program at Trier University (Department IV), which comprises a cooperation between at least over 45 European universities. Professor Swoboda is also a part of practitioner organizations, especially in many supranational associations in the fields of Retailing, Marketing and International Management. The PhD students present their dissertation projects at the corresponding annual conferences.

The following overview is focused on three intimate circles of research networks – beyond partnerships with companies – in three categories:

  • Memberships in national and international associations and the already mentioned conferences, Professor Swoboda and his PhD students continue to visit with their own presentations.
  • MA’s, MBA’s, and Universities, that are scholarly and/or allow for visiting lectures (by Professor Swoboda and his PhD students).
  • Sustainable research cooperations with selected institutions, particularly universities in the German-speaking scope.

Overview of memberships in International Associations and the associated conferences that Professor Swoboda and his PhD students attend:

International Organizations and Conferences

  • Academy of International Business (AIB) - AIB Annual Meetings
  • Academy of Marketing Science (AMS) - AMS Annual Conferences und World Marketing Congress
  • American Collegiate Retailing Association (ACRA) -Three Annual Conferences
  • American Marketing Association (AMA) -Summer/Winter Educator´s Conference
  • Association for Consumer Research (ACR) - ACR North American Conference  
  • European Association for Education and Research in Commercial Distribution (EAERCD) -Biannual international Conference
  • European International Business Academy (EIBA) - Annual Conference
  • European Marketing Academy (EMAC) -Annual Meeting
AIB
AMS
ACRA
AMA
ACR
EIBA
EMAC

Universities visited (lectures/teaching)

  • Alcalá University (ES)
  • Aston Business School (GB)
  • Babeş-Bolyai University (Cluj-Napoca, RO)
  • Clark University (Worcester, US)
  • Gabriela Mistral University (Santiago de Chile, CL)
  • Justus-Liebig-Universität Gießen (DE)
  • National University of Galway (IE)
  • Negeri University (Java, ID)
  • St. Thomas University (St. Paul, US)
  • Universität Graz (A)
  • Universität St. Gallen (CH)
  • University of California (Berkeley, US)
  • University of Shanghai for Science and Technology (CN)
  • WWZ, Universität Basel (CH)
  • WHU Vallendar (DE)
  • Xiamen University School of Management (CN)
Alcala
Aston
Rumänien
Clark
Gabriela
Giessen
Galway
Negeri
St. Thomas
Graz
St. Gallen
Berkeley
Shanghai
Basel
WHU
Xiamen

Research cooperations

  • California State University East Bay (US) -Cesar Maloles III
  • Universität Fribourg (CH) -Chair for International Management  Univ.-Prof. Dr. Dirk Morschett
  • Virginia Tech (US) - Chair for Marketing Univ.-Prof. Joseph Sirgy
  • WU Wien (A) -Institut für Handel und Marketing Univ.-Prof. Dr. Peter Schnedlitz
  • Universität Graz (A) -Institut für Marketing Univ.-Prof. Dr. Thomas Foscht
  • Universität Siegen (DE) - Lehrstuhl für Marketing Univ.-Prof. Dr. Hanna Schramm-Klein
  • Universität St. Gallen (CH) -Retail Lab Univ.-Prof. Dr. Thomas Rudolph
east bay
Fribourg
Tech
WU
foscht
Siegen
Gallen

Membership in national organizations

  • Deutscher Hochschulverband - Member
  • Marketing-Club Trier - Luxemburg - Board, Jury 
  • Verband der Hochschullehrer für BWL e.V. -Chairman of the Scientific Commission International Management
Hochschulverband
Marketing-Club
VHB