Marius Müller, M.Sc.

Research focus

  • Internationalization of Online Retailers
  • International Marketing

Publications

  • Swoboda, Bernhard and Marius Müller (2022), „E-Commerce Firms’ Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators,” Marketing ZFP – Journal of Research and Management (accepted for publication April 2022, VHB‐JOURQUAL at time of acceptance: C).
  • Müller, Marius and Bernhard Swoboda (2022), “Effects of Intangible Resources on E-Commerce Firms’ Geographic Scope”, American Marketing Association (AMA) Summer Academic Conference, Chicago, August 12-14, 2022 (VHB-JOURQUAL at time of conference: D). Awarded as the best paper in the “International and Cross-Cultural Marketing Track”.
  • Müller, Marius and Bernhard Swoboda (2022), "How Intangible Resources Drive E-Commerce Firms’ Geographic Scope. The Role of Host Country Context", Academy of International Business (AIB) Conference, Miami, July 6-9, 2022.
  • Müller, Marius and Bernhard Swoboda (2022), “E-Commerce Firms' Geographic Scope and the Role of Country Context”, VHB Jahrestagung WK INT, Tübingen, June 17-18, 2022.
  • Müller, Marius and Bernhard Swoboda (2022), “Drivers of E-Commerce Firms’ Geographic Scope and the Moderating Role of Country Context”, VHB-Jubiläumstagung, Düsseldorf, March 08-11, 2022.

Career

  • Since 2021: Research assistant and PhD student at the Chair for Marketing and Retailing at Trier University, Prof. Dr. Prof. h.c. Bernhard Swoboda
  • 2021: Master thesis: "E-Commerce Firms' Geographic Scope - Roles of Intangible Resources and Country-Specific Moderators"
  • 2020-2021: Internship at Tendu Impact Consulting in the field of social entrepreneurship
  • 2019-2021: Graduate assistant at the Chair for Marketing and Retailing at Trier University, Prof. Dr. Prof. h.c. Bernhard Swoboda
  • 2018-2021: Graduate assistant at the Chair for Entrepreneurship and Management at Trier University, Univ.-Prof. Dr. Jörn Block
  • 2020: Internship in the field of Marketing at Markenmut AG, Trier, Germany
  • 2019: Internship in the field of Online Behavioral Advertising at IP/RTL Luxemburg, Luxemburg
  • 2019-2021: Studies of Business Administration (Master of Science) at Trier University, specializing Marketing and Retailing as well as Entrepreneurship and Innovation Management
  • 2019: Bachelor thesis: "The Impact of Online Behavioral Advertising on Publishers' Data Strategies"
  • 2016-2019: Studies of Business Administration (Bachelor of Science) at Trier University, specializing in Marketing, Retail and Innovation as well as Consumer Behavior and Market Research