Marius Müller, M.Sc.

Marius Müller

Research focus

  • Internationalization of Online Retailers
  • International Marketing

Publications

  • Müller, Marius and Bernhard Swoboda (2025), “Determinants of Wholly Owned Foreign Direct Investments in E-Commerce Firms: A Hierarchical Country- and Firm-Level Analysis”, Management International Review (VHB‐RANKING at time of acceptance: B, accepted for publication 14.03.2025).
  • Müller, Marius and Bernhard Swoboda (2025), “Effects of International E-Commerce Firms’ Depth versus Breadth of Control on Foreign Sales Performance and the Role of Market Size and Growth as Context Factors”, Management International Review, 64 (2), 275-304 (VHB‐RANKING at time of acceptance: B).
  • Mueller, Marius and Bernhard Swoboda (2024), "Country- and Firm-Level Drivers of E-Commerce Firms’ Wholly Owned Foreign Direct Investment Decisions," Academy of International Business (AIB) Conference, Seoul, July 2-6, 2024.
  • Müller, Marius and Bernhard Swoboda (2024), “External and Internal Antecedents of E-Commerce Firms' Wholly Owned FDI”, VHB Jahrestagung WK INT, Siegen, April 25-27, 2024.
  • Müller, Marius and Bernhard Swoboda (2024), “Antecedents of E-Commerce Firms’ Foreign Direct Investment Decisions”, 84. Jahrestagung des VHB, Lüneburg, März 6-8, 2024.
  • Mueller, Marius and Bernhard Swoboda (2023), “Antecedents of E-Commerce Firms' Wholly Owned Foreign Direct Investment”, European International Business Academy (EIBA) Conference, Lisbon, December 15-17, 2023. Awarded as the best paper in the "Internationalization Process of SMEs and International Entrepreneurship Track".
  • Swoboda, Bernhard and Marius Müller (2022), „E-Commerce Firms’ Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators,” Marketing ZFP – Journal of Research and Management (accepted for publication April 2022, VHB‐JOURQUAL at time of acceptance: C).
  • Müller, Marius and Bernhard Swoboda (2022), “Effects of Intangible Resources on E-Commerce Firms’ Geographic Scope”, American Marketing Association (AMA) Summer Academic Conference, Chicago, August 12-14, 2022 (VHB-JOURQUAL at time of conference: D). Awarded as the best paper in the “International and Cross-Cultural Marketing Track”.
  • Müller, Marius and Bernhard Swoboda (2022), "How Intangible Resources Drive E-Commerce Firms’ Geographic Scope. The Role of Host Country Context", Academy of International Business (AIB) Conference, Miami, July 6-9, 2022.
  • Müller, Marius and Bernhard Swoboda (2022), “E-Commerce Firms' Geographic Scope and the Role of Country Context”, VHB Jahrestagung WK INT, Tübingen, June 17-18, 2022.
  • Müller, Marius and Bernhard Swoboda (2022), “Drivers of E-Commerce Firms’ Geographic Scope and the Moderating Role of Country Context”, VHB-Jubiläumstagung, Düsseldorf, March 08-11, 2022.