Nele Jacobs, M.Sc.

Research focus

  • International marketing
  • Consumer research

Publications

  • Jacobs, Nele and Bernhard Swoboda (2023), "Effects of National Institutions on Cross-National Differences in Corporate Brand Ability Associations - Changes during the Pandemic", American Marketing Association (AMA) Winter Academic Conference, Nashville, February 10-12, 2023 (VHB-JOURQUAL at time of conference: D).
  • Jacobs, Nele and Bernhard Swoboda (2022), “Analyzing Perceived Customer Orientation and Innovativeness Effects across Nations”, American Marketing Association (AMA) Summer Academic Conference, Chicago, August 12-14, 2022 (VHB-JOURQUAL at time of conference: D).
  • Jacobs, Nele and Bernhard Swoboda (2022), "The Influence of Country-Specific Contextual Factors on Perceived Customer Orientation and Firm Innovativeness Effects", Academy of International Business (AIB) Conference, Miami, July 6-9, 2022.
  • Jacobs, Nele and Bernhard Swoboda (2022), “Perceived Customer Orientation and Firm Innovativeness Effects across Nations: The Role of Country-Specific Contextual Factors”, VHB Jahrestagung WK INT, Tübingen, June 17-18, 2022.

Career

  • Since 2021: Research assistant and PhD student at the Chair for Marketing and Retailing at Trier University, Prof. Dr. Prof. h.c. Bernhard Swoboda, as well as ERASMUS+ coordination for Faculty IV business, economic, and social sciences
  • 2021: Master thesis: "Cross-National Effect of Perceived Customer Orientation and Firm Innovativeness on Consumer Purchase Intention: The Role of Country-Specific Contextual Factors"
  • 2018-2021: Student research assistant at the Chair for Marketing, Innovation and Electronic Business at Trier University, Prof. Dr. Rolf Weiber
  • 2020: Erasmus+ semester abroad at the Lappeenranta University of Technology, Lappeenranta, Finland
  • 2019-2021: Studies of Business Administration (Master of Science) at Trier University, specializing in Retailing and International Marketing Management as well as Business and Services Marketing
  • 2019: Bachelor thesis: "The Effect of Corporate Ability and Corporate Social Responsibility on Consumer Repurchase Intention: A Study on Global Firms"
  • 2016-2019: Studies of Business Administration (Bachelor of Science) at Trier University, specializing in Marketing, Retail and Innovation as well as Consumer Behavior and Market Research