Nele Jacobs, M.Sc.

Research focus

  • International marketing
  • Consumer research

Publications

  • Jacobs, Nele and Bernhard Swoboda (2025), "How Perceived Stakeholder Orientations Affect Consumers’ Perceived Firm Innovativeness Across Nations," Journal of Business Research, 189, 115125 (VHB‐RANKING at time of acceptance: B).
  • Jacobs, Nele and Bernhard Swoboda (2024), "How Perceived Stakeholder Orientation Affects Consumers’ Perceived Firm Innovativeness Across Nations," European International Business Academy (EIBA) Conference, Espoo, December 12-14, 2024.
  • Zimmer, Lukas, Bernhard Swoboda and Nele Jacobs (2024), "The Role of Regulative Institutions in the Effects of Social, Environmental, and Economic CSR Dimensions across Nations," European International Business Academy (EIBA) Conference, Espoo, December 12-14, 2024.
  • Jacobs, Nele and Bernhard Swoboda (2024), "How Perceived Stakeholder Orientation Affects Consumers’ Perceived Firm Innovativeness Across Nations," Academy of International Business (AIB) Conference, Seoul, July 2-6, 2024.
  • Jacobs, Nele and Bernhard Swoboda (2024), "Effects of National Institutions on Corporate Brand Ability Associations during the Pandemic," Management International Review, 64 (2), 129-163 (VHB-JOURQUAL at time of acceptance: B).
  • Swoboda, Bernhard and Nele Jacobs (2023), "Effects of National Institutions on Corporate Brand Ability Associations during the Pandemic," European International Business Academy (EIBA) Conference, Lisbon, December 15-17, 2023.
  • Swoboda, Bernhard and Nele Jacobs (2023), "The Role of National Institutions in the Effects of Consumers' Perceived Customer Orientation and Firm Innovativeness," European International Business Academy (EIBA) Conference, Lisbon, December 15-17, 2023.
  • Jacobs, Nele and Bernhard Swoboda (2023), "The Role of National Institutions in the Effects of Consumers' Perceived Customer Orientation and Firm Innovativeness," International Business Review, 32 (5), 102172 (VHB-JOURQUAL at time of acceptance: B).
  • Jacobs, Nele and Bernhard Swoboda (2023), "General and Changed Effects of National Institutions on Cross-National Differences in Corporate Brand Ability Associations during the Pandemic", Academy of International Business (AIB) Conference, Warsaw, July 5-9, 2023. Nominee (short list) for the Aalto University "That's interesting!" award.
  • Jacobs, Nele and Bernhard Swoboda (2023), “General and Changed Effects of National Institutions on Cross-National Differences in Corporate Brand Ability Associations during the Pandemic”, VHB Jahrestagung WK INT, Siegen, April 27-29, 2023.
  • Jacobs, Nele and Bernhard Swoboda (2023), "Effects of National Institutions on Cross-National Differences in Corporate Brand Ability Associations - Changes during the Pandemic", American Marketing Association (AMA) Winter Academic Conference, Nashville, February 10-12, 2023 (VHB-JOURQUAL at time of conference: D).
  • Jacobs, Nele and Bernhard Swoboda (2022), “Analyzing Perceived Customer Orientation and Innovativeness Effects across Nations”, American Marketing Association (AMA) Summer Academic Conference, Chicago, August 12-14, 2022 (VHB-JOURQUAL at time of conference: D).
  • Jacobs, Nele and Bernhard Swoboda (2022), "The Influence of Country-Specific Contextual Factors on Perceived Customer Orientation and Firm Innovativeness Effects", Academy of International Business (AIB) Conference, Miami, July 6-9, 2022.
  • Jacobs, Nele and Bernhard Swoboda (2022), “Perceived Customer Orientation and Firm Innovativeness Effects across Nations: The Role of Country-Specific Contextual Factors”, VHB Jahrestagung WK INT, Tübingen, June 17-18, 2022.

Career

  • Since 2021: Research assistant and PhD student at the Chair for Marketing and Retailing at Trier University, Prof. Dr. Prof. h.c. Bernhard Swoboda, as well as ERASMUS+ coordination for Faculty IV business, economic, and social sciences
  • 2021: Master thesis: "Cross-National Effect of Perceived Customer Orientation and Firm Innovativeness on Consumer Purchase Intention: The Role of Country-Specific Contextual Factors"
  • 2018-2021: Student research assistant at the Chair for Marketing, Innovation and Electronic Business at Trier University, Prof. Dr. Rolf Weiber
  • 2020: Erasmus+ semester abroad at the Lappeenranta University of Technology, Lappeenranta, Finland
  • 2019-2021: Studies of Business Administration (Master of Science) at Trier University, specializing in Retailing and International Marketing Management as well as Business and Services Marketing
  • 2019: Bachelor thesis: "The Effect of Corporate Ability and Corporate Social Responsibility on Consumer Repurchase Intention: A Study on Global Firms"
  • 2016-2019: Studies of Business Administration (Bachelor of Science) at Trier University, specializing in Marketing, Retail and Innovation as well as Consumer Behavior and Market Research