Professur für Marketing und Handel
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News
Team
Team
Team
Team
Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
Nils Fränzel, M.Sc.
Nele Jacobs, M.Sc.
Angelina Klink, M.Sc.
Marius Müller, M.Sc.
Adrian Schütz, M.Sc.
Lukas Zimmer, M.Sc.
Secretary: Gerti Weiß-Meerkamp
Student Research Assistant - Ginan Ali
Student Research Assistant - Marie Bollig
Student Research Assistant - Tina Herrig, B.A.
Former PhD Students
Research
Research
Research
Research
List of Published Articles in Peer-reviewed Journals, as well as List of Publications
Books
Book Series "Retailing and International Marketing"
Academic Conferences and Partners
Studies
Studies
Studies
Studies
Bachelor of Science
Bachelor of Science
Marketing Management
Modul "E-Commerce, International Marketing and Consumer Insights"
Master of Science
Master of Science
Modul „Omnichannel-Commerce and International Branding“
Module "International Marketing-Management"
Study Project (BA) and Research Project (MA)
Final Theses
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University
Faculties and Subjects
Faculty IV
Subjects
Business Administration
Chair for Marketing and Retailing
Studies
Bachelor of Science
Marketing Management
Marketing Management
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