Publications
- Klink, Angelina and Bernhard Swoboda (2024), “Marketing Instruments and Omnichannel Online and Offline Retailer Brand Equity”, American Marketing Association (AMA) Winter Academic Conference, St. Pete Beach, February 23-25, 2024.
Career
- Since 2022: Research assistant and PhD student at the Chair for Marketing and Retailing at Trier University, Univ. Professor Dr. Prof. h.c. Bernhard Swoboda
- 2020: Master thesis: "Traditional, Online-specific and Cross-channel Marketing Instruments: Impact via Retail Brand Equity on Consumer Behavior"
- 2020-2022: Graduate assistant at the Chair of Marketing and Retailing at Trier University, Univ. Professor Dr. Prof. h.c. Bernhard Swoboda
- 2020-2022: Studies of Business Administration (Master of Science) at Trier University, specializing in Marketing and Retailing
- 2020: Bachelor thesis: "Interdependency of Perceived Online Image and Offline Image: Role for Omni-Channel Loyalty"
- 2019-2020: Employment as a student assistant in the field of Marketing and Sales at Service-Bund Mettler, Morbach, Germany
- 2019: Internship in the field of Marketing and Sales at Service-Bund Mettler, Morbach, Germany
- 2016-2020: Studies of Business Administration (Bachelor of Science) at Trier University, specializing in Marketing, Retail and Innovation as well as Consumer Behavior and Market Research
