Professur für Marketing und Handel

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News & Current Courses

News & Current Courses

Team & Competencies

Team & Competencies

Team & Competencies

Team & Competencies

Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda

Nils Fränzel, M.Sc.

Nele Jacobs, M.Sc.

Angelina Klink, M.Sc.

Marius Müller, M.Sc.

Adrian Schütz, M.Sc.

Lukas Zimmer, M.Sc.

Secretary: Gerti Weiß-Meerkamp

Student Research Assistant - Ginan Ali

Student Research Assistant - Marie Bollig

Student Research Assistant - Tina Herrig, B.A.

Former PhD Students

Research, Partners and Publications

Research, Partners and Publications

Research, Partners and Publications

Research, Partners and Publications

List of Published Articles in Peer-reviewed Journals, as well as List of Publications

Books

Book Series "Retailing and International Marketing"

Academic Conferences and Partners

Bachelor of Science

Bachelor of Science

Bachelor of Science

Bachelor of Science

Marketing Management

Modul "Marketing, Handel und Innovation"

Modul "Käuferverhalten und Marktforschung"

Master of Science

Master of Science

Master of Science

Master of Science

Modul „Retail Management and B2C-Marketing“

Module "International Strategies and Retail Marketing"

Final Theses

Final Theses

University

Faculties and Subjects

Faculty IV

Subjects

Business Administration

AMH

Bachelor of Science

Modul "Marketing, Handel und Innovation"

Modul "Marketing, Handel und Innovation"

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