Dr. Lukas Zimmer

Lukas Zimmer

Research focus

  • International Corporate Branding
  • Internationales Marketing

Publications

  • Zimmer, Lukas and Bernhard Swoboda (2025), "The Role of Regulative Institutions in the Effects of Social, Environmental, and Economic CSR Dimensions across Nations", Marketing ZFP – Journal of Research and Management,47 (1), 5-19 VHB‐JOURQUAL at time of acceptance: C).
  • Zimmer, Lukas, Bernhard Swoboda and Nele Jacobs (2024), "The Role of Regulative Institutions in the Effects of Social, Environmental, and Economic CSR Dimensions across Nations", European International Business Academy (EIBA) Conference, Helsinki, December 12-14, 2024.
  • Zimmer, Lukas and Bernhard Swoboda (2024), "Joint Role of Corporate Communication Budget Allocation and Internet Penetration in Multinationals' Corporate Brand Equity Cross-National Effects. A hierarchical three-way interaction," European Journal of International Management (VHB-RANKING at time of acceptance: B, accepted 30.06.2024).
  • Zimmer, Lukas, Bernhard Swoboda and Frank Hälsig (2024), “How communication budgets adjusted to Internet penetration affect corporate brand equity effects across nations”, European Marketing Academy (EMAC) Conference, Bucharest, May 26-31, 2024. Awarded as the best paper of the conference based on doctoral work.
  • Zimmer, Lukas and Bernhard Swoboda (2023), "Joint Role of Communication Budgets and Internet Penetration in Corporate Brand Effects Across Nations," European International Business Academy (EIBA) Conference, Lisbon, December 15-17, 2023.
  • Zimmer, Lukas and Bernhard Swoboda (2023), "Joint Role of Communication Budgets and Internet Penetration for Corporate Brand Effects Across Nations", American Marketing Association (AMA) Summer Academic Conference, San Francisco, August 4-6, 2023.
  • Zimmer, Lukas and Bernhard Swoboda (2023), “Perceived Corporate Social Responsibility Effects across Nations - The Role of National Institutions,” International Business Review, 32 (3), 102073 (VHB‐JOURQUAL at time of acceptance: B).
  • Zimmer, Lukas and Bernhard Swoboda (2022), "Perceived Corporate Social Responsibility Effects across Nations - The Role of Country-Specific Institutions", Academy of International Business (AIB) Conference, Miami, July 6-9, 2022.
  • Zimmer, Lukas and Bernhard Swoboda (2022), "Analyzing Perceived Corporate Social Responsibility Effects across Nations: Do Country-Specific Differences Matter?", European Marketing Academy (EMAC) Conference, Budapest, May 24-27, 2022 (VHB‐JOURQUAL at time of conference: D).
  • Zimmer, Lukas and Bernhard Swoboda (2022), “Direct and Indirect Effects of Perceived Corporate Social Responsibility across Nations: The Role of Country-Specific Context”, VHB-Jubiläumstagung, Düsseldorf, March 08-11, 2022.
  • Zimmer, Lukas and Bernhard Swoboda (2021), “Effects of Perceived Corporate Social Responsibility across Nations and the Role of Country-Specific Contexts”, European International Business Academy (EIBA) Conference, Madrid, December 10-12, 2021.