Dr. Martin Jager

Dr. Martin Jager

Research focus

  • Options of Internationalization of Small and Medium-Sized Enterprises 

Publications

  • Jager, Martin (2010), „Dynamische Prozesse der Internationalisierung – Theoriegeleitete empirische Analyse familiengeführter KMU.“ Wiesbaden: Gabler.
  • Bernhard Swoboda, Martin Jager and Edith Olejnik (2011), „The impact of fit among internationalization stages and firms' structure, processes and culture on performance: A profile deviation perspective,” 53rd Academy of International Business (AIB) Annual Meeting, Nagoya, June 24-28.
  • Swoboda, Bernhard, Martin Jager, Dirk Morschett and Hanna Schramm-Klein (2009), „A Behavior-Based Analysis of the Changes of the Structure, Systems, and Culture in the Internationalization Processes over Time,” Research on Knowledge Innovation and Internationalization. Progress in International Business Research, Larimo, Jorma and TIja Visak (Eds.), 4, Bingley: Emerald, 41-65.
  • Swoboda, Bernhard, Martin Jager, Hanna Schramm-Klein and Dirk Morschett (2009), „Fit Between Internationalization Stage and Firms’ Structure, Systems and Culture – A Profile Deviation Perspective,” 51st Academy of International Business (AIB) Annual Meeting Proceedings, San Diego.
  • Swoboda, Bernhard, Margot Löwenberg, Markus Meierer and Martin Jager (2009), „Cross Cultural Effects of International Corporate Brand Management on Employee Loyalty: The Moderating Role of Market Entry and Implementation Decisions,” 51st Academy of International Business (AIB) Annual Meeting Proceedings, San Diego.
  • Swoboda, Bernhard, Martin Jager und Cristian Dabija (2009), „Schritt für Schritt: Erfolgreiche Internationalisierungsstufen von KMU,“ Marketing Review St. Gallen, 26 (3), 10-15 (VHB‐JOURQUAL at time of acceptance: E).
  • Swoboda, Bernhard und Martin Jager (2009), „International Alliances with and without Capital Investment – Success Factors from the Managerial Perspective in SMEs,” Working Paper No 12, Professorship of Marketing and Retailing, Trier University. (25 pages).
  • Swoboda, Bernhard und Martin Jager (2009), „Erfolgreiche Prozesse der Internationalisierung mittelständischer Unternehmen,“ Working Paper No 13, Professorship of Marketing and Retailing, Trier University (24 pages).
  • Zentes, Joachim, Bernhard Swoboda und Martin Jager (2008), „Internationalisierung einer Fachgeschäftskonzeption – Douglas AG,“ in Fallstudien zum Internationalen Management, Zentes, Joachim, Bernhard Swoboda und Dirk Morschett (Hrsg.), 3 Aufl., Wiesbaden: Gabler, 825-839.
  • Swoboda, Bernhard, Martin Jager, Dirk Morschett, and Hanna Schramm-Klein (2008), „A Behavioural-based Analysis of the Changes of Structure, Systems and Culture in the Internationalisation Processes Over Time,” European International Business Academy (EIBA), Tallinn, 1-29.
  • Swoboda, Bernhard, Martin Jager, Dirk Morschett, and Hanna Schramm-Klein (2008), „Successful Coordination of Structures and Processes in Internationalisation Stages – Analysis of Family-Owned SMEs Time,” European International Business Academy (EIBA) Annual Conference, Tallinn, 1-26.
  • Swoboda, Bernhard, Martin Jager und Markus Meierer (2008), „Dekonstruktion von Wertschöpfungsketten – Ausprägungen, Strukturierungsoptionen und Entscheidungsschritte,“ Wirtschaftswissenschaftliches Studium (WiSt), 37 (10), 532-539 (VHB‐JOURQUAL at time of acceptance: E).
  • Jager, Martin, Bernhard Swoboda, Dirk Morschett and Thomas Foscht (2008), „Internationalisation Patterns Over Time – An Empirical Study,” 50th Academy of International Business (AIB) Annual Meeting Proceedings, Milan, June 30 – July 3, 236.
  • Swoboda, Bernhard und Martin Jager (2008), „Investments und Divestments - Gründe für den Wandel der Betätigungsformen aus Managementsicht,“ Ausländische Direktinvestitionen – Tagungsband der Kommission Internationales Management 2007, Moser, Reinhard (Hrsg.), Wiesbaden: Gabler, 55-77.
  • Zentes, Joachim, Bernhard Swoboda und Martin Jager (2008), „Internationalisierung einer Fachgeschäftskonzeption – Douglas AG,“ in Fallstudien zum Internationalen Management, Zentes, Joachim, Bernhard Swoboda und Dirk Morschett (Hrsg.), 3 Aufl., Wiesbaden: Gabler, 825-839.
  • Swoboda, Bernhard, Martin Jager and Sandra Schwarz (2007), „Determinants of international Market Entry Strategy – Resources and Sequences as Main Characteristics in Grocery Retailing,” 14th International Conference on Research in the Distributive Trades (EAERCD), Saarbrücken, 1609-1635.
  • Swoboda, Bernhard and Martin Jager (2006), „Analysis of the Satisfaction Factors in International Cooperation Activities with and without Capital Investment in SMEs,” Management & Marketing, 1 (2), 15-36.
  • Swoboda, Bernhard und Martin Jager (2006), „Analyse der Zufriedenheitsfaktoren in internationalen Kooperationen von KMU (Analysis of Satisfaction Factors in international Cooperation Activities in SME),” Strategic Leadership in the Context of Globalisation and Regionalisation, Conference Proceedings from the Faculty of Economics and Business Administration, Babes-Bolyai Matis, Dumitru (Eds.), Conference Proceedings from the Faculty of Economics and Business Administration, Cluj, 60-73
  • Swoboda, Bernhard und Martin Jager (2006), „Analyse der Zufriedenheitsfaktoren in internationalen Kooperationen von KMU,“ Oeconomica, 51 (1), 47-58.