Dr. Nils Fränzel

Nils Fränzel

Research focus

  • Retail Branding
  • Multi- and Omni-Channel Retailing

Publications

  • Fränzel, Nils and Bernhard Swoboda and Dan-Cristian Dabija (2024), “Perceived Customer Experience in the Pre-purchase and Purchase Stages: Links, Effects and Moderations”, European Marketing Academy (EMAC) Conference, Bucharest, May 26-31, 2024.
  • Swoboda, Bernhard and Nils Fränzel and Frank Hälsig (2024), "Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word of Mouth in Omnichannel Shopping", European Marketing Academy (EMAC) Conference, Bucharest, May 26-31, 2024.
  • Fränzel, Nils and Bernhard Swoboda (2023), “Reciprocal Effects of Major Customer Experience Dimensions on Consumer Behavior”, American Marketing Association (AMA) Summer Academic Conference, San Francisco, August 4-6, 2023.
  • Fränzel, Nils und Bernhard Swoboda (2023), "Innovative In-Store-Technologien - Nützlichkeit und Wirkung aus Kundensicht,“ Marketing Review St. Gallen, 2023(3), 12-19.
  • Swoboda, Bernhard and Nils Fränzel (2022), “Links and effects of channel integration in the pre-purchase and purchase stages of omnichannel retailers,” International Journal of Electronic Commerce (accepted for publication 25.4.22, VHB‐JOURQUAL at time of acceptance: B).
  • Fränzel, Nils and Bernhard Swoboda (2022), “'Channel Integration in the Customer Journey. Effects on Omnichannel Quality and Repurchase Intention”, American Marketing Association (AMA) Summer Academic Conference, Chicago, August 12-14, 2022.
  • Fränzel, Nils and Bernhard Swoboda (2022), “Perceived Channel Integration in the Pre-purchase Stage and the Purchase Stage: Links and Effects”, European Marketing Academy (EMAC) Conference, May 24-27, 2022 (VHB‐JOURQUAL at time of conference: D)
  • Fränzel, Nils and Bernhard Swoboda (2022), “Channel Integration in the Customer Journey. Effects on Omnichannel Quality and Repurchase Intention,” American Marketing Association (AMA) Winter Academic Conference, Las Vegas, February 18-20, 2022.
  • Swoboda, Bernhard, Amelie Winters and Nils Fränzel (2021), “How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions,” Marketing ZFP – Journal of Research and Management, 43 (1-2), 37-53 (VHB‐JOURQUAL at time of acceptance: C).
  • Fränzel, Nils, Amelie Winters and Bernhard Swoboda (2021), “How Important Marketing Instruments Affect Repurchase Intentions in Omni-channel Retailing: A Longitudinal Study”, European Marketing Academy (EMAC) Conference Online, May 25-28, 2021 (VHB‐JOURQUAL at time of conference: D).