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The chair has been led by Professor Swoboda since 2002.  We have contributed to over 50 books (and a series titled “Business and International Marketing,” as well as the bi-annual “European Retail Research”), to more than 250 peer-reviewed articles and to about 500 collecetively produced publications, as well as to numerous dissertations and practical projects. Additionally, Professor Swoboda is responsible for the ERASMUS exchange programm as well as subject-specific foreign language program of the Department of Business Administration of Trier University.