Academic Conferences and Partners

The Chair for Marketing and Retailing works together with partners from academic and practical fields, at both national and international levels, on theory-supported, empirical research, as well as ambitious academic and practice-oriented topics. At the same time, Professor Swoboda is responsible for the international exchange program at Trier University (Department IV), which comprises a cooperation between at least over 45 European universities. Professor Swoboda is also a part of practitioner organizations, especially in many supranational Associations in the fields of Retailing, Marketing and International Management. The PhD students present their dissertation projects at the corresponding annual conferences.

The following overview is focused on three intimate circles of research networks – beyond partnerships with companies – in three categories:

  • Memberships in national and international associations and the already mentioned conferences, Professor Swoboda and his PhD students continue to visit with their own presentations.
  • MA’s, MBA’s, and Universities, that are scholarly and/or allow for visiting lectures (by Professor Swoboda and his PhD students).
  • Sustainable research cooperations with selected institutions, particularly universities in the German-speaking scope.

Overview of memberships in International Associations and the associated conferences that Professor Swoboda and his PhD students attend:

International Organizations and Conferences

Academy of International Business (AIB)
AIB Annual Meetings

Academy of Marketing Science (AMS)
AMS Annual Conferences und World MarketingCongress


American Collegiate Retailing Association (ACRA)
Three Annual Conferences

American Marketing Association
Summer/Winter Educator´s Conference

Association for Consumer Research (ACR)
ACR North AmericanConference

European Association for Education and Research in Commercial Distribution (EAERCD)
Biannual international Conference

European International Business Academy (EIBA)
Annual Conference

European Marketing Academy (EMAC)
Annual Meeting

Memberships in National Organizations

German Association of University Professors and Lecturers

Marketing-Club Trier - Luxemburg
Chairman, Jury Member

German Academic Association for Business Research
Chairman of the Scientific Commission International Management within the Scientific Association of Business Administration in German speaking countries

Extensive stays abroad (Speaking Engagements/Lectures)

Alcalá University (ES)


Aston Business School (GB)

Babeş-Bolyai University (Cluj-Napoca, RO)


Clark University (Worcester, US)


Gabriela Mistral University (Santiago de Chile, CL)


Justus-Liebig-University of Gießen (DE)


National University of Galway (IE)


Negeri University (Java, ID)

St. Thomas University (St. Paul, US)


University of Graz (A)

University of St. Gallen (CH)

University of California (Barkeley, US)


University of Shanghai for Science and Technology (CN)

WWZ, University of Basel (CH)


WHU Vallendar (DE)


Xiamen University (CN)
School of Management


Research Cooperations

California State University East Bay (US)
Cesar Maloles III

Chair for International Management (University of Fribourg, CH)
Professor Dr. Dirk Morschett

Chair for Marketing (Virginia Tech, US)
Professor Joseph Sirgy


Institute for Retailing and Marketing (WU Wien, A)
Professor Dr. Peter Schnedlitz

Institute for Marketing (University of Graz, A)
Professor Dr. Thomas Foscht


Chair for Marketing (University of Siegen, DE)
Professor Dr. Hanna Schramm-Klein

Retail Lab (University of St. Gallen, CH)
Professor Dr. Thomas Rudolph