Lukas Zimmer, M.Sc.

Research focus

  • International Corporate Branding
  • International Marketing

Publications

  • Zimmer, Lukas and Bernhard Swoboda (2023), "Perceived Corporate Social Responsibility Effects across Nations - The Role of National Institutions," International Business Review, DOI: 10.1016/j.ibusrev.2022.102073 (VHB-JOURQUAL at time of acceptance: B).
  • Zimmer, Lukas and Bernhard Swoboda (2022), "Perceived Corporate Social Responsibility Effects across Nations - The Role of Country-Specific Institutions", Academy of International Business (AIB) Conference, Miami, July 6-9, 2022.
  • Zimmer, Lukas and Bernhard Swoboda (2022), "Analyzing Perceived Corporate Social Responsibility Effects across Nations: Do Country-Specific Differences Matter?", European Marketing Academy (EMAC) Conference, Budapest, May 24-27, 2022.
  • Zimmer, Lukas and Bernhard Swoboda (2021), “Direct and Indirect Effects of Perceived Corporate Social Responsibility across Nations: The Role of Country-Specific Context”, VHB-Jubiläumstagung, Düsseldorf, March 08-11, 2022.
  • Zimmer, Lukas and Bernhard Swoboda (2021), “Effects of Perceived Corporate Social Responsibility across Nations and the Role of Country-Specific Contexts”, European International Business Academy (EIBA) Conference, Madrid, December 10-12, 2021.

Career

  • since 2020: Research assistant and PhD student at the Chair for Marketing and Retailing at Trier University, Prof. Dr. Prof. h.c. Bernhard Swoboda
  • 2020: Research assistant at the Chair for Marketing and Retailing at WHU - Otto Beisheim School of Management, Düsseldorf, Germany
  • 2019: Master thesis: "Effects of sponsorship in professional sports: what influences the image of a sponsor? - An empirical analysis"
  • 2017-2019: Graduate assistant at the Chair of Marketing and Retailing at Trier University, Univ. Professor Dr. Prof. h.c. Bernhard Swoboda
  • 2017-2019: Studies of Business Administration (Master of Science) at Trier University, specializing in Marketing and Retailing
  • 2017: Bachelor thesis: "International trade: Expansion of retailers"
  • 2017: Internship in the field of Marketing and Communication at the research and consulting company Nielsen Sports, Cologne, Germany
  • 2014-2017: Studies of Business Administration (Bachelor of Science) at Trier University, specializing in Marketing, Retail and Innovation as well as Consumer Behavior and Market Research