Welcome to the homepage of the Chair of Marketing and Innovation
Marketing and Innovation
Our Competences
The Chair of Marketing and Innovation offers a well-balanced - scientifically-based and practice-oriented - curriculum covering various disciplines of marketing as well as market and consumer research. Our research addresses current, real-world challenges and supports both companies and consumers in making better decisions.
Latest news
Courses in the Winter Term 2025/26
Bachelor's Courses
Master's Courses
Research Topics
Our research explores how consumers process information and make decisions – in digital environments, in the field of sustainability, and with regard to health and well-being. The goal is to generate scientifically grounded insights that not only enhance the understanding of consumer behavior but also provide valuable impulses for business practice and societal solutions.
Third Mission Activities
Sharing knowledge, inspiring change, shaping society – we see Third Mission as a bridge between research, practice, and society.
