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Modul "International Marketing-Management"
Bernhard Swoboda Frequency Each year (summer term) Credit points 10 ECTS Qualifying goals After completing this module, students should develop a deeper understanding of international business ...
Forschung, Partner & Publikationen
., by the European Marketing Academy, American Marketing Association, European International Business Academy, Academy of International Business), as well as 60 books (e.g., ...
Konferenz
Since film trade had established itself as a free international business from the beginning, and thanks to the well-developed European railway system, covering wide distances and crossing ...
IHCI-Home
The IHCIfields are Healthcare Management, -Logistics, Medical Controlling, and Business IT in Health Care. The key research areas are pattern recognition, music therapy, simulation and optimization ...
BWL an der Uni Trier
The excellent placements in the ranking impressively underline the fact that excellent research in business administration is conducted at Trier at a high international level. In both the ...
International studieren
Master Européen en Sciences du Travail (MEST) This programme qualifies graduates of business administration, economics and sociology for a career in international ...
International Conference Travelling Cinema in Europe (2007)
Since film trade had established itself as a free international business from the beginning, and thanks to the well-developed European railway system, covering wide distances and crossing ...
Forschungskolloquium
Utz Weitzel, Utrecht University und Radboud University Nijmegen, 11.05.2016: "Rankings and risk-taking in the finance industry" Helene Tenzer, Eberhard Karls Universität Tübingen, 25.05.2016: "Language in ...
Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
Retail Internationalization Retail Branding International Brand Management Professor Swoboda has published more than 350 articles in peer-reviewed journals and conference proceedings such as ...
Screen1900 International Conference: Travelling Cinema in Europe (2007)
Since film trade had established itself as a free international business from the beginning, and thanks to the well-developed European railway system, covering wide distances and crossing ...
Forschung
The excellent placements in the ranking impressively underline that excellent business administration research is conducted at a high international level in Trier. Publications Research ...
Modul "E-Commerce, International Marketing and Consumer Insights"
The professional qualification is supported by the integration of exercises, case studies, and guest lectures from business practice. b) Consumer Insights: The course conveys the basics of the ...
Forschungsprofile
Lutz Richter (link). Research projects are International Business Taxation (e.g. effects of European regulations on the German tax system, OECD project on Base Erosion and Profit Shifting), ...
Nele Jacobs, M.Sc.
International marketing Consumer research Jacobs, Nele and Bernhard Swoboda (2024), "How Perceived Stakeholder Orientation Affects Consumers’ Perceived Firm Innovativeness Across Nations," ...
Gutachtertätigkeiten
European Journal of Operational Research European Journal of Finance Financial Review Finanzarchiv Global Finance Journal ...
Lukas Zimmer, M.Sc.
Zimmer, Lukas and Bernhard Swoboda (2023), "Joint Role of Communication Budgets and Internet Penetration in Corporate Brand Effects Across Nations," European International Business Academy ...
Kooperationspartner (bis Studiengang 2010-2012)
Die Rotman School of Management hat eine spezielle Profilierung in "Entrepreneurship". Im internationalen Ranking der Top-MBA-Business-Schools weltweit belegt die Rotman School of Management ...
Master of Science
Brief characterization and classification of the specializations "Omnichannel Commerce, Branding, and International Marketing Management": The business administration specialization ...
Studiengänge
Betriebswirtschaftslehre (business administration) Master of Science (M.Sc.) Betriebswirtschaftslehre (business administration) Master of Science (M.Sc.)
Überblick
Essentials Berufsbegleitendes Ausbildungsprogramm: 7 Module in 4 Semestern Studienprogramm aufgebaut auf drei Säulen: Management, Gesundheitswesen, Recht Verbindung von aktuellem, branchenspezifischen ...