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Das Fach
"I was able to dedicate myself to my interests thanks to the wide range of courses on offer within business studies at the University of Trier and thus optimise my personal development. ...
Modul "International Marketing-Management"
Bernhard Swoboda Frequency Each year (summer term) Credit points 10 ECTS Qualifying goals After completing this module, students should develop a deeper understanding of international business ...
Forschung
., by the European Marketing Academy, American Marketing Association, European International Business Academy, Academy of International Business), as well as 60 books (e.g., ...
Konferenz
Since film trade had established itself as a free international business from the beginning, and thanks to the well-developed European railway system, covering wide distances and crossing ...
Gutachtertätigkeiten
European Journal of Operational Research European Journal of Finance Financial Review Finanzarchiv Global Finance Journal ...
Nele Jacobs
Jacobs, Nele and Bernhard Swoboda (2024), "How Perceived Stakeholder Orientation Affects Consumers’ Perceived Firm Innovativeness Across Nations," European International Business Academy ...
Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
Retail Internationalization Retail Branding International Brand Management Professor Swoboda has published more than 350 articles in peer-reviewed journals and conference proceedings such as ...
International Conference Travelling Cinema in Europe (2007)
Since film trade had established itself as a free international business from the beginning, and thanks to the well-developed European railway system, covering wide distances and crossing ...
Screen1900 International Conference: Travelling Cinema in Europe (2007)
Since film trade had established itself as a free international business from the beginning, and thanks to the well-developed European railway system, covering wide distances and crossing ...
Forschungsprofile
This page provides an overview of the research profiles of the 10 professorships in Business Administration. For more information about the research, please refer to the linked page of the respective ...
Adrian Schütz, M.Sc.
Schütz, Adrian and Bernhard Swoboda (2025), "International E-Commerce Firms' Standardization of Online Offers and Services: The Role of Institutional Distances," Academy of International ...
Publications Jörn Block
Influence of microcredit on the business survival of micro-entrepreneurs in France: crowding-in or crowding-out? International Small Business Journal.
Verlage und Buchhandlungen
Bei uns können Sie Bücher in Deutsch, Englisch und Chinesisch zu (fast) allen Interessensgebieten Erhalten" Chinese Book & CD Info-Net Chinese Books Cyberstore Tsinghua University Press
Marius Müller
Mueller, Marius and Bernhard Swoboda (2024), "Country- and Firm-Level Drivers of E-Commerce Firms’ Wholly Owned Foreign Direct Investment Decisions," Academy of International Business (AIB) ...
Verbundpartner
Zu den Verbundpartnern zählten die drei Wissenschaftlichen Partner Universität Trier/Leibniz Universität Hannover (Professur für Arbeits-, Betriebs- und Organisationspsychologie, Professur für Berufliche ...
Wirtschaftspsychologie
Wir setzen auf anspruchsvolle Forschung und kooperieren in Lehr- und Forschungsprojekten mit regionalen, überregionalen sowie internationalen Partnern. Our unit combines science and application in ...
Prof. Dr. Jörn Block
Research interests Innovation and technology management, management of intellectual property Sustainability management and decarbonisation (Social) entrepreneurship, entrepreneurship education ...
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